As a copywriter for the longest time, I am often amused when most people look at me in horror when I tell them that they can write for their websites. Most people don’t consider themselves writers. They don’t know where to start. They don’t know what to write. Their … Read more
Here’s one thing most website designers don’t emphasize: website content. Website content or the lack of content is usually the problem for most websites especially websites for SMEs in Malaysia. It’s not just a lack of content – it’s also poorly written content or content that is dull or uninteresting! … Read more
Do you know why half of the emails (OK, maybe more than half – maybe 99%) of emails sent out from charity bodies or NGOs get deleted even before they get forwarded? Reasons People Don’t Read Your Emails It’s because (drum roll people and let’s get the answers): …they’re badly … Read more
Remember Part 1 where I gave you 6 tips on giving your blog a boost? The key to success with blogging is to stick with it, consistently. Too many people blog for two weeks and give up once they have nothing to write. I’m like the proverbial tortoise – I … Read more
Last month I shared about 5 tips you can use to jazz up your writing. Today, I am sharing with you one, yes, just one solid tip that gets me writing even when I am sometimes maimed by writer’s block. Sometimes, 1 tip is all you need. I’ve used this … Read more
This week, I thought it would be great to blog about web copywriting. Web copywriting is often overlooked when it comes to revamping or designing a website. I was super pleased when I met up with someone last Thursday (a prospective client who will remain unnamed as it is not … Read more
It’s easy to write. It’s tough to write well. That I’ve realized over the years especially over dinner conversations with friends and business clients. Especially when they realize I started out as a copywriter. I started out working with a small advertising firm by a stroke of genuine luck – … Read more