When we are engaged to develop websites for business owners, we often start by educating them about the importance of having a marketing eco-system. Without one, your marketing is always going to be tactical. Tactics work for a while but a bunch of unplanned tactics can be taxing on you … Read more
Yesterday’s Marketing Mojo was such a great ending to our 7 years of organising this event. It was also our 28th edition and it also proves that entrepreneurs in Penang are interested to discuss marketing and network with people of similar growth mindsets. Each quarter, we have presented topics that … Read more
If you want to grow and market your business, you have to start thinking about collaboration with other entrepreneurs. Otherwise, your business will always be stagnant. Collaboration allows you to expand your reach and sometimes, without incurring other costs. It provides you with additional resources and focuses you on … Read more
“Where can I get copywriting jobs as a copywriter? What’s the best platform to list my services without having to pay?” Attract the business to you. But first, you need to do some prep work and build up your reputation and get reviews of your work. Find 3 small businesses … Read more
As marketers, we subscribe to a lot of emails and newsletters. One of them is from Facebook IQ. Facebook IQ is for advertisers as it helps to give them insights about Facebook advertising. To us, Facebook IQ is a persuasion channel to continue reminding us all that we need to … Read more
You don’t have to be a social media guru to make it work for your business. All it takes is a little time, discipline and consistency to help you increase your brand’s visibility on popular online networks. Here are 99 social media tips for busy entrepreneurs like you. 1. Host … Read more
Many people have websites and businesses but they have no clue at all how to promote them. And without promotion, the website is as good as dead because no one is going to find it and no one will visit. Without promotion, you will not get anyone to buy … Read more
Many business folks think that lowering prices is the only way to get more business and more customers. Well, think again. In many cases, price doesn’t even feature! One of the clearest examples I can think of is my neighbourhood wet market. We get our fresh vegetables from this particular … Read more
Why do you need a website? Here’s the quick answer: because your website is your best marketing tool. But it’s not just any website. Your website must be designed right before you can expect the right results. When your website is designed to be the marketing tool that it is, … Read more
How fast time flies! In a blink of an eye, it’s already 3 months since our last Marketing Mojo Meetup. We have one coming up next Wednesday, 14 September and this is one session you don’t want to miss out on. Nic will be talking about the Triple T where … Read more