The Art of the Carrot

Last week was a whirlwind of activities as we rushed to finish some serious documentation for our Redbox Easyweb before we take off for a short trip to Langkawi. I’m glad to report that most of what’s pending has been resolved.

Plus we are well on our way to wrapping up some clients’ website projects. Phew.

The key with (bigger and more complex) website developments is this: make it as short and sweet as possible. I like to think that anywhere between 3 to 4 weeks is long enough (from design to full launch). Of course, in some cases, this is not possible. Especially if we’re dealing with multiple layers of managerial buy-offs, approvals and feedback. That’s why website development for bigger companies tend to drag on and on.

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