We have worked with Dr. Somaskandar Sivasuntharam — better known as Dr. Somas — for over 15 years. When we first started working with him, he was virtually invisible online. Search for his name, and nothing came up. Search for an obstetrician in Penang, and he was nowhere to be found.
That changed when we built his website.
Suddenly, patients could find him. They could read about his expertise in obstetrics, fertility and 4D ultrasound. They could understand who he was before they ever walked through his door. His name became searchable and that made all the difference.
“Key specialists include Dr. Somaskandar Sivasuntharam (Dr. Somas) offering prenatal care and 4D scans.” — Google AI Overview, April 2026
This excerpt above is from Google’s AI Overview — the AI-generated summary that now sits at the very top of search results, captured just this month.
And it is pulling directly from Dr. Somas’s website (look to the right side of the page – his website is the first listing.)
This is where we are headed.
AI is no longer just helping people search — it is answering for them. When someone types “pregnancy doctor Penang,” they may never scroll past the first paragraph. The AI reads the web on their behalf and surfaces the names it trusts.
The question is: whose name does it find?
Why this matters for you as a doctor
Word of mouth and personal recommendations will always matter. But the first thing most new patients do — even after a personal recommendation — is search for you online.
If they cannot find you or if what they find is incomplete, sketchy or outdated, that trust erodes before it even begins. And if you’re not the type of doctor who enjoys creating short videos on TikTok and Instagram, all the more reason you should have a website.
A website is your online home with authority and it frees you up from constantly trying to keep up with trends!
A well-built website does something a social media profile cannot: it gives AI something substantial to read. It communicates your specialty, your experience and your approach in depth. That depth is exactly what AI systems are trained to surface.
Three things you can do right now
You do not need a full website overhaul to start improving how AI sees you. Here are three ways to improve your website today.
Write your specialty clearly on your website’s homepage
AI systems look for plain, specific language. A sentence like “Dr. Somas specialises in obstetrics, fertility treatment and 4D ultrasound at Gleneagles Penang” is far more useful to AI — and to patients — than a vague tagline. Be explicit about what you do and where you practice.
Make sure your name, clinic and location appear together consistently
AI builds confidence from repetition and consistency. Your full name, clinic name and city should appear together in the same phrasing across your website, your Google Business Profile, and any directories you are listed in. Inconsistencies confuse both AI and patients.
Add more to your “About” page written in full sentences
AI does not read bullet points well — it prefers prose. A page describing your background, training and patient philosophy gives AI systems the context they need to represent you accurately. Think of it as briefing the AI about who you are, in your own words. And please, don’t ever use the boring biodata that lists your medical degrees. This will not help you become more personable.
Dr. Somas is a great example of what is possible when a doctor takes their digital presence seriously. His website has quietly done its job for years — connecting him with patients who needed him. His thriving practice is a testament that having a strong digital presence from his early days as a doctor pays off.
And now, as of April 2026, it is being read by AI that recommends him by name at the very top of Google.
The search landscape has changed and it will keep changing. Your website is no longer just a digital brochure that doesn’t need updating — it is your unique selling proposition in a conversation you may not even know is happening!
Redbox Studio has been building websites for service professionals – doctors included – since 1998. We understand the unique needs of doctors — from marketing to positioning and from creating patient trust to search visibility to the rapidly evolving world of AI-driven discovery.