Our Story
25 Years of Helping Business Owners Get Business Results
Redbox Studio is your partner in simplifying business with an eye on strategy to help you achieve more in less time while managing a business that you are proud of. It's designed for service-based business owers and entrepreneurs who understand that selling time isn't what they signed up for.
Redbox Studio simplifies and strategises business success for entrepreneurs seeking to achieve more in less time while running a purposeful business and life. It's designed for service-oriented entrepreneurs looking for better solutions.
Redbox Studio was founded by Nic Sim and Krista Goon and is located in Penang, Malaysia.
We’ve spent 25 years helping service businesses like yours achieve real marketing results. We’ve worked with doctors, lawyers, consultants, trainers, speakers, dentists, musicians, authors, freelancers, writers, coaches and more.
Since 1998, we’ve evolved from offering just website design and copywriting to providing in-depth business strategy and marketing advice. Early on, we saw that many of our clients needed guidance on building their visibility and credibility so we made it our mission to show them how their websites could be powerful tools for promoting their services.
Over time, our role expanded into education. In 2007, we launched Tech Tuesday, a bi-monthly class to help our clients stay ahead with practical technology and marketing tips. By 2012, the demand for more strategy and marketing insights led to the creation of Marketing Mojo Meetup — a quarterly paid workshop and networking event at China House Café, which ran successfully for 7 years.
We’ve also poured our knowledge into writing a business book, Web Wisdom and along the way, developed Big Timer, a strategy game designed to help entrepreneurs like you. In addition, Krista also hosts an entrepreneurship podcast – Womenpreneur Asia – where she shares insights and stories from women business owners across Asia to inspire and guide you.
Although the pandemic paused our in-person game sessions, our focus remains on empowering service-based entrepreneurs with the mindset, knowledge, tools and strategies that work.
Today, we have evolved from a web development business into a training and consulting business. Based on our experience and expertise, we know there is a better way for service-based entrepreneurs like you. This is why we offer workshops, group coaching and products centered around the Big Timer game and framework to help you navigate your business journey more effectively and obtain the results that you desire.
We understand your challenges because we are a service-based business and we’re here to support you every step of the way.
Selling Point 1
This is your chance to list the three most important things that convince people to convert.
Selling Point 2
This is your chance to list the three most important things that convince people to convert.
Selling Point 3
This is your chance to list the three most important things that convince people to convert.
Accent heading
Your heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Nic Sim
CEO & Founder
Call to actionNic Sim founded Redbox Studio in 1998 during the height of the Asian financial crisis. At the time, he was an art director at an advertising agency but he knew he could achieve more by venturing out on his own and exploring the digital world by offering website design and development.
He is a seasoned entrepreneur with creative perspectives on marketing and business (a trait that clients have appreciated greatly) which enables him to solve challenging technical, design and business problems easily.
Over the past 25 years, Nic has helped clients build visibility and credibility through websites that truly work for their businesses. Beyond web development, he leads strategy workshops based on Big Timer, the business strategy game he invented to empower entrepreneurs.
Nic is also a former chairperson of Mensa Penang, further showcasing his intellectual growth and leadership.
In addition, he is an author, consultant, trainer and speaker, sharing his expertise in entrepreneurship and marketing. Nic’s passion extends beyond business—he is also a spiritual teacher who founded his own spiritual practice, guiding others on their personal and spiritual growth journeys.
Krista Goon
Co-Founder
Call to actionKrista Goon manages communications and marketing at Redbox Studio where she helps clients clarify their business messaging and develop their best stories and communication strategies.
As an experienced author, consultant, copywriter and marketer, Krista guides clients in positioning themselves effectively online, delivering tangible results through enhanced visibility and credibility. She is also a digital creator – producing ebooks and online courses.
She is the host and creator of the Womenpreneur Asia podcast where she engages with Asian women entrepreneurs to explore their stories, insights and strategies for success.
As a communicator, Krista is a popular speaker with an engaging style that combines audience interactivity with learning. Since 2005, she has delivered impactful workshops and talks to hundreds of people through online and offline events and for organizations such as TalentCorp, Agilent, Intel, Penang Institute and SMECorp covering topics like marketing oneself, leveraging websites for impactful marketing, creating website content and developing authentic business stories.
She is often invited to moderate high-level panel discussions where she combines her interviewing and facilitation expertise to educate and inspire business owners and career professionals.
Beyond this, she trains and facilitates the Big Timer workshops together with Nic.
This is just a placeholder headline, we will replace it once your website copy is finalized.
accent heading
This is just placeholder text. Don’t be alarmed, this is just here to fill up space since your finalized copy isn’t ready yet. Once we have your content finalized, we’ll replace this placeholder text with your real content.
