Why We Do
What We Do

26 Years of Helping Business Owners Get Business Results

Redbox Studio focuses on helping you achieve more in less time while growing a business that you are proud of. Our products and services are designed for business owners who realize that selling time isn't what they signed up for.

We help solopreneurs, consultants and coaches who would like to build authority, create products, diversify income streams and be smart with their time while growing their businesses.

Our Core Focus

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Redbox Studio simplifies and strategises business success for entrepreneurs seeking to achieve more in less time while running a purposeful business and life. It's designed for service-oriented entrepreneurs looking for better solutions.

Redbox Studio was founded by Nic Sim and Krista Goon in 1998. The business is located in Penang, Malaysia and Penang is a tropical island where the people are chill and the food is to die for! 

We’ve spent 26 years helping service businesses such as doctors, lawyers, consultants, trainers, speakers, dentists, musicians, authors, coaches and more achieve results. We’ve helped them design websites that demonstrate their best services, we’ve developed stories that made them memorable and we’ve advised them on marketing strategy too. 

Since 1998, we’ve evolved from offering website design and copywriting to providing in-depth business strategy and marketing advice. Early on, we noticed that many of our clients needed guidance on building their visibility and credibility so we made it our mission to show them how their websites could be powerful tools for promoting their services.

Over time, our role expanded into education. In 2007, we launched Tech Tuesday, a bi-monthly class to help our clients stay ahead with practical technology and marketing tips. By 2012, the demand for more strategy and marketing insights led to the creation of Marketing Mojo Meetup — a quarterly paid workshop and networking event at China House Café, which ran successfully for 7 years.

We’ve also poured our knowledge into writing a business book, Web Wisdom and along the way, developed Big Timer, a strategy game designed to help entrepreneurs like you. In addition, Krista also hosts an entrepreneurship podcast – Womenpreneur Asia – where she shares insights and stories from women business owners across Asia to inspire and guide you.

Although the pandemic paused our in-person game sessions, our focus remains on empowering service-based entrepreneurs with the mindset, knowledge, tools and strategies that work.

Today, we have evolved from a web development business into a training and consulting business. Based on our experience and expertise, we know there is a better way for service-based entrepreneurs like you. This is why we offer workshops, group coaching and products centered around the Big Timer game and framework to help you navigate your business journey more effectively and achieve the results that you desire. 

We understand your challenges because we are a service-based business too and we’re here to support you so that you don’t have to struggle through the challenges on your own. 

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