Our Story

We started in 1998, offering web design services to business owners because we believe that if you run a good business, you deserve a good website that helps you market smarter. Over the years, we have added other services and products to continue helping business owners like you such as our book, our business game, website and strategy consultation and online marketing services. 

When you work with Redbox Studio, you’re working with people who have the expertise and experience to help you. 

But more than that, you’re working with people that you can trust. 

It is trust that makes the relationship work. 

If you’re a micro-entrepreneur, CEO of a company, consultant or doctor and you’re trying to figure out how to get the best out of the online space, you’ve come to the right place.  

You’re excited to go online yet a little intimidated. And you’ve heard about us. Or maybe a friend referred you to check us out. And here you are. 

You’re not even sure if this online thing will work but you’re willing to give it a try. Maybe you have had a website before and that didn’t work. Or maybe you don’t even have a website yet. 

It doesn’t matter. 

What matters is that you want to go online to get results. Results for your business such as customers and sales. We get it. We’re business owners too. 

We started in 1998 to help business owners like you position your business credibly and effectively online with a website. 

Every Redbox Studio website looks stylish and appealing. 

And it offers up a reason for the existence of your business because this is the best way to turn prospects into customers. Or at least make prospects want to contact you. 

The website should also appear on the first page of Google. In short, the website looks good and produces results you can measure. 

Our websites to help you do better, smarter marketing.

We ask you about your target audience. We ask you about product benefits, why you started and where you want to go. We go deep into your business and find that unforgettable story that helps your business shine like a diamond.

If you don’t have an authentic, persuasive story today, you don’t stand a chance.

Our secret sauce? Marketing.

We craft marketing right into your website so that your prospects know what you are offering and why you’re unique when they get to your website.

When they see that you are who you say you are, they will trust you. Trust is difficult to convey online but over the years (22 years actually), we’ve fine-tuned our design and writing process to build trust and credibility in your website. 

The process of creating confidence through every element in the website has been honed, polished and perfected since 1998.  It is the major differentiator between us and others in the web design industry. 

How your business websites looks and performs is the difference between you getting a prospect’s attention or not. Therefore, our websites create results for clients – attracting higher-quality prospects that turn into business deals. 

While website design and e-commerce websites are still part of what we offer, we’ve expanded into teaching marketing to entrepreneurs who want to learn smarter ways to reach out to customers. 

We offer website consultation to SME owners who want to know how best to move forward in the digital age. 

We share through master classes and workshops as well as using a business game for entrepreneurs that Nic invented called Big Timer.

You can also access our 22 years of expertise when you buy Web Wisdom, a book that we wrote to help you create your own successful, made-for-marketing website.

Key People

Partnering with smart folks makes your life so much easier!

Nic Sim

CEO & Founder

Nic started Redbox Studio in 1998 when Asia was in the throes of a financial crisis.

He was then an art director at an advertising agency but he knew he could do better on his own. Nic is an artist with a degree in Fine Art and he is also an entrepreneur, chief systems specialist and designer (graphic and web) rolled into one. 

In the past 22 years, he has helped countless clients not only in producing world-class websites but also offers them website consultation and marketing workshops.

Nic teaches his own brand of marketing based on his One Mountain One Dragon framework as well as through Big Timer, a business game of cards that  he invented.

Nic has been the chairman of Mensa Penang and he is also the founder of a community project that generated more than RM100,000 for charity using pre-loved books called TSN Book Adoption Centre. 

Get to know Nic »

Krista Goon


Krista manages the communications and marketing for Redbox Studio. (And right now, she hosts a lot of FB Live sessions too plus her podcast is coming up soon.)

She helps clients by clarifying their business and overall communication before they get started on website development.

With her skills in web copywriting, PR and digital marketing as well as her ability to zoom right into specific marketing challenges, she has helped clients to produce tangible results online. 

As a result of years in the web design industry, she is often sought after as a speaker, moderator and panellist for communications and marketing topics.

Krista co-founded WomenBizSENSE, Penang’s most active women entrepreneur organisation. She is currently its adviser after being its president for 4 consecutive years.

She was among the 18 Malaysian women nominated for the Great Women of Our Time Awards in 2008.

Get to know Krista >>