Our Story

We started in 1998 by offering web design and over the years, we have included business strategy consultation, ecommerce  development and marketing support services such as copywriting, communications support and social media management. We offer an ongoing FB Live series as well as a podcast in addition to our book and entrepreneur game. 

We are more than just a website development company;
our aim is to help entrepreneurs succeed online.

When you work with Redbox Studio, you’re working with people who have the expertise and experience to help you. 

But more than that, you’re working with people that you can trust

It is trust that makes the relationship work. 

If you’re a solo entrepreneur, CEO, lawyer, consultant or doctor and you’re trying to figure out how to get the best out of the online space, you’ve come to the right place.  

You’re excited to go online yet a little intimidated. And you’ve heard about us. Or maybe a friend referred you to check us out.

And here you are. 

You’re not even sure if this online thing will work but you’re willing to give it a try. Maybe you have had a website before and that didn’t work. Or maybe you don’t even have a website yet. 

It doesn’t matter. 

What matters is that you want to go online. The world is going digital. You need to go digital too but you need to work with people you can trust. And you want results – customers and sales. We get it. We’re business owners too. 

We started in 1998 to help business owners like you position your business credibly and effectively online with a website. It has to start with a website. 

You can’t market effectively today if you don’t have a website. You can advertise all you want but you won’t get any results if you don’t lead people back to your website where it matters most. 

Our websites are different because we’re not website design geeks – we are business owners first and foremost. We combine web design with marketing and communications to produce credibility, visibility and profitability.  

Our websites to help you do better, smarter marketing.

Smarter marketing starts with understanding how a website helps your business and how to use this website to continue marketing your business.

We don’t only design websites, we teach our clients how to market themselves online

Our secret sauce? Marketing and Communications wrapped up in Design.

We craft marketing right into your website so that your prospects will know, like and trust you. 

Trust is difficult to convey online but over 22 years, we’ve fine-tuned our design and storytelling process to build trust and credibility in your website. 

The process of creating confidence through every element in the website has been honed, polished and perfected since 1998.  It is the major differentiator between us and others in the web design industry. 

How your business websites looks and performs is the difference between getting a prospect’s attention or not! Our websites create results for clients – attracting higher-quality prospects that turn into business deals. 

While website design and e-commerce websites are still part of what we offer, we’ve expanded into teaching marketing to entrepreneurs who want to learn smarter ways to reach out to customers. 

We share through workshops and virtual teaching and training as well as use the business game for entrepreneurs that Nic invented called Big Timer.

You can also access our 22 years of expertise when you buy Web Wisdom, a book that we wrote to help you create your own successful, made-for-marketing website.

Key People

Partnering with smart folks makes your life so much easier!

Nic Sim

CEO & Founder

Nic started Redbox Studio in 1998 when Asia was in the throes of a financial crisis.

He was then an art director at an advertising agency but he knew he could do better on his own. Nic is an artist with a degree in Fine Art and he is also an entrepreneur, chief systems specialist and designer (graphic and web) rolled into one. 

In the past 22 years, he has helped countless clients not only in producing world-class websites but also offers them website consultation and marketing workshops.

Nic teaches his own brand of marketing based on his One Mountain One Dragon framework as well as through Big Timer, a business game of cards that  he invented.

Nic was the chairman of Mensa Penang (a branch of the Malaysian Mensa Society). He also started an innovative community project that generated more than RM150,000 since 2016 for charity using pre-loved books called TSN Book Adoption Centre. 

Get to know Nic »

Krista Goon

Co-Founder

Krista manages the communications and marketing for Redbox Studio. She is the host of a fortnightly FB Live series and also the host and creator of her own podcast.

She helps clients by clarifying their business and overall communication before they get started on website development.

With web copywriting and digital marketing expertise and the ability to solve intricate marketing challenges, she has helped clients position themselves strongly online and produced tangible results online. 

Her 17 years in the industry means she is often invited as a speaker, moderator and panellist for web design, communications and marketing topics.

Krista co-founded WomenBizSENSE, Penang’s most active women entrepreneur organisation. She is currently its adviser after being its president for 4 consecutive years.

She was among the 18 Malaysian women nominated for the Great Women of Our Time Awards in 2008.

Get to know Krista >>