Why We Do
What We Do
26 Years of Helping Business Owners Get Business Results
Redbox Studio focuses on helping you achieve more in less time while growing a business that you are proud of. Our products and services are designed for business owners who realize time is the currency that helps them make more money.
Redbox Studio simplifies and strategises business success for entrepreneurs seeking to achieve more in less time while running a purposeful business and life. It's designed for service-oriented entrepreneurs looking for better solutions.
Redbox Studio was established in 1998 by Nic Sim in Penang, Malaysia when he decided he could do much better on his own (after working as an art director in an advertising agency). In 2004, Krista Goon joined him after she quit her corporate communications job in a software company.
We’ve spent 26 years helping service businesses such as doctors, lawyers, consultants, trainers, speakers, dentists, musicians, authors, coaches and more achieve results. When we began, we designed websites and wrote website content. Our websites helped our clients showcase their businesses and grow their sales.
We’ve evolved since then. We began by offering website design and copywriting to providing business strategy and marketing advice. Early on, we noticed that many of our clients needed guidance on building their visibility and credibility so we made it our mission to show them how their websites could be powerful tools for promoting their services.
Over time, our role expanded into education. In 2007, we launched Tech Tuesday, a bi-monthly class to help our clients stay ahead with practical technology and marketing tips. By 2012, the demand for more strategy and marketing insights led to the creation of Marketing Mojo Meetup — a quarterly paid workshop and networking event at China House Café, which ran successfully for 7 years.
We’ve also poured our knowledge into writing a business book, Web Wisdom and along the way, developed Big Timer, a strategy game designed to help entrepreneurs like you. In addition, Krista also hosts an entrepreneurship podcast – Womenpreneur Asia – where she shares insights and stories from women business owners across Asia to inspire and guide you.
Although the pandemic paused our in-person game sessions, our focus remains on empowering service-based entrepreneurs with the mindset, knowledge, tools and strategies that work.
Today, we have evolved from a web development business into a training and consulting business. Based on our experience and expertise, we know there is a better way for service-based entrepreneurs like you. This is why we offer workshops, group coaching and products centered around the Big Timer game and framework to help you navigate your business journey more effectively and achieve the results that you desire.
We understand your challenges because we are a service-based business too and we’re here to support you so that you don’t have to struggle through the challenges on your own.
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Nic Sim
CEO & Founder
Call to actionNic Sim founded Redbox Studio in 1998 during the height of the Asian financial crisis. At the time, he was an art director at an advertising agency but he knew he could achieve more by venturing out on his own and exploring the digital world by offering website design and development. As a result, he decided to fire his boss!
He is a seasoned entrepreneur with creative perspectives on marketing and business (a trait that clients have appreciated greatly) which enables him to solve challenging technical, design and business problems easily.
Over the past 26 years, Nic has helped clients build visibility and credibility through websites that truly work for their businesses. Beyond web development, he leads strategy workshops based on Big Timer, the strategy game he invented to empower entrepreneurs.
Nic is also a former chairperson of Mensa Penang, further showcasing his intellectual growth and leadership.
In addition, he is an author, consultant, a HRDC accredited trainer and speaker, sharing his expertise in entrepreneurship and marketing. Nic’s passion extends beyond business—he is also a spiritual teacher who founded his spiritual practice, guiding others on their personal and spiritual growth journeys.
Note: Redbox Studio is a registered training provider with HRDC.
Krista Goon
Co-Founder
Call to actionKrista Goon manages communications and marketing at Redbox Studio where she helps clients clarify their business messaging and develop their best stories and communication strategies.
As an experienced author, consultant, copywriter and marketer, Krista guides clients in positioning themselves effectively online, delivering tangible results through enhanced visibility and credibility. She is also a digital creator – producing ebooks and online courses.
She is the host and creator of the Womenpreneur Asia podcast where she engages with Asian women entrepreneurs to explore their stories, insights and strategies for success.
As a communicator, Krista is a popular speaker with an engaging and pragmatic style that combines audience interactivity with learning. Since 2005, she has delivered impactful workshops and talks to thousands of people through online and offline events and for organizations such as TalentCorp, Agilent, Intel, Penang Institute and SMECorp sharing invaluable topics such as marketing and branding, leveraging websites for greater results and crafting authentic business stories.
She is regularly invited to moderate high-level panel discussions where she combines her interviewing and facilitation expertise to educate and inspire business owners and career professionals.
Beyond this, she trains and facilitates the Big Timer workshops specifically on the segments of business storytelling. (She is a HRDC accredited trainer.)
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