Our Story

We started in 1998 by offering web design services to business owners. We have expanded our offerings to include our book, game, workshops and marketing services to help you grow your business online.

When you work with Redbox Studio, you’re working with people who have the expertise and experience to help you.

We’ll show you the right ways to use digital strategies to grow your customers, profit and business for the long-term.

If you’re a solo business owner, SME owner, consultant or doctor and you want to grow your business online starting with a business website, you’re at the right place. 

We started in 1998 to help business owners like you position your business credibly and effectively online with a website. 

Each website we design must look stylish and appealing.

It must offer a real story of your business because this is the best way to convince prospects and turn them into customers.

The website also had to rank on the first page of Google. In short, the website had to look great and produce tangible results. 

Until today, we’re probably the only web design company in Penang and Malaysia that can say in all honesty that we have created websites that look good and rank well! 

But that’s not all.

We build our websites to help you do better, smarter marketing.

We ask you about your target audience. We ask you about product benefits, why you started and where you want to go. We go deep into your business and find that unforgettable story that helps your business shine like a diamond.

If you don’t have an authentic, persuasive story today, you don’t stand a chance

The secret sauce of our premium websites is marketing strategy.

We craft marketing right into your website so that your website visitors know what you are offering and why you’re unique when they get to your website.

When they see that you are who you say you are, they will trust you. Trust is difficult to convey online but we are able to create trust and credibility in your website. It’s not an easy task but it is a do-able one. 

The process of creating confidence and trust through every element in the website has been honed, polished and perfected since 1998.  It is the major differentiator between us and others in the web design industry.

How your business websites looks and performs is the difference between you getting a prospect’s attention or not. Therefore, our websites create results for clients – attracting higher-quality prospects that turn into business deals. 

While website design and e-commerce websites are still part of what we offer, we’ve expanded into teaching marketing to entrepreneurs who want to learn smarter ways to reach out to customers. 

We offer website advice and consultation services to SME owners who want to know how best to move forward in the digital age.

We share through master classes and workshops as well as using a business game for entrepreneurs that Nic invented called Big Timer.

You can also access our 21 years of expertise when you buy Web Wisdom, a book that we wrote to help you create your own successful, made-for-marketing website.

Key People

Partnering with smart folks makes your life so much easier!

Nic Sim

CEO & Founder

Nic started Redbox Studio in 1998 when Asia was in the throes of a financial crisis.

He was then an art director at an advertising agency but he knew he could do better on his own. Nic is an artist with a degree in Fine Art and he is also an entrepreneur, chief systems specialist and designer (graphic and web) rolled into one. 

In the past 21 years, he has helped countless clients not only in producing world-class websites but also offers them website consultation and marketing workshops.

Nic teaches his own brand of marketing based on his One Mountain One Dragon framework as well as through Big Timer, a business game of cards that  he invented.

Nic has been the chairman of Mensa Penang and he is also the founder of a community project that generates money for charity using preloved books called TSN Book Adoption Centre. 

Get to know Nic »

Krista Goon


Krista manages the communications and marketing for Redbox Studio.

She helps clients uncover clarity in their business and overall communication before they get started on website development and web design.

With her skills in web copywriting, PR and digital marketing as well as her ability to zoom right into specific marketing challenges, she has helped clients to produce tangible results online. 

As a result of years in the web design industry, she is often sought after as a speaker, moderator and panellist for communications and marketing topics.

Krista co-founded WomenBizSENSE, Penang’s most active women entrepreneur organisation. She is currently its adviser after holding the president’s post for 4 consecutive years.

She was also one of the 18 Malaysian women nominated for the Great Women of Our Time Awards in 2008.

Get to know Krista