Why We Do
What We Do
27 Years of Helping Entrepreneurs Grow
Redbox Studio in Penang, Malaysia works with entrepreneurs and businesses
who want to turn their time and expertise into real business growth and profit.
Redbox Studio simplifies and strategises business success for entrepreneurs seeking to achieve more in less time while running a purposeful business and life. It's designed for service-oriented entrepreneurs looking for better solutions.
For over 27 years, we’ve helped doctors, consultants, trainers, speakers, dentists, musicians, authors, coaches, and many more become visible, credible, and profitable.
When we began in 1998, our focus was on designing websites and writing web content that helped our clients showcase their businesses and boost sales.
But we soon discovered that having a website wasn’t enough — many business owners needed to understand how to market themselves effectively and make the most of their online presence.
That realization turned us into educators. In 2007, we launched Tech Tuesday, a series of bi-monthly classes designed to help clients stay ahead with practical technology and marketing insights. By 2012, growing demand for deeper strategy and community inspired us to create the Marketing Mojo Meetup — a quarterly paid workshop and networking event at China House Café that ran successfully for seven years.
Our passion for sharing knowledge also led us to publish our business book, Web Wisdom, so that more people could access what we had learned. During our workshops, Nic realized that people learned faster when they played — and that insight sparked the creation of Big Timer, a business strategy card game that helps entrepreneurs understand how to grow by mastering the most valuable currency of all: time.
At the heart of Redbox Studio is an entrepreneurial spirit. Beyond co-leading the business, Krista also hosts Womenpreneur Asia, a podcast featuring inspiring stories and insights from women entrepreneurs across the region.
From our beginnings in web development, Redbox Studio has evolved into a company dedicated to empowering entrepreneurs and businesses through our game, products, programs and workshops.
Whether it’s strategy, websites, personal branding or storytelling, we’re here to help you achieve visibility, credibility, and profitability — the Big Timer way.
Accent heading
Your heading
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Nic Sim
CEO & Founder
Call to actionNic Sim founded Redbox Studio in 1998 during the height of the Asian financial crisis. At the time, he was an art director at an advertising agency but he knew he could achieve more by venturing out on his own and exploring the digital world by offering website design and development. As a result, he decided to fire his boss!
He is a seasoned entrepreneur with creative perspectives on marketing and business (a trait that clients have appreciated greatly) which enables him to solve challenging technical, design and business problems easily.
For 27 years, Nic has helped clients build visibility and credibility through websites that truly work for their businesses. Beyond web development, he leads strategy workshops based on Big Timer, the strategy game he invented to empower entrepreneurs.
Nic is also a former chairperson of Mensa Penang, further showcasing his intellectual growth and leadership.
In addition, he is an author, HRDC accredited trainer and speaker, sharing his expertise in entrepreneurship and marketing. Nic’s passion extends beyond business—he is also a spiritual teacher who founded his spiritual practice, guiding others on their personal and spiritual growth journeys.
Redbox Studio is a registered training provider with HRDC. For an in-depth look at Nic and Krista’s workshops and training, check out the Redbox Studio video playlist.
Krista Goon
Co-Founder
Call to actionKrista Goon manages communications and marketing at Redbox Studio where she helps clients clarify their business messaging and develop their best stories and communication strategies.
As an experienced author, copywriter and marketer, Krista guides clients in positioning themselves effectively online, delivering tangible results through enhanced visibility and credibility.
She is the host and creator of the Womenpreneur Asia podcast where she engages with Asian women entrepreneurs to explore their stories, insights and strategies for success.
As a communicator, Krista is a popular speaker with an engaging and pragmatic style that combines audience interactivity with learning. Since 2005, she has delivered impactful workshops and talks to thousands of people through online and offline events and for organizations such as TalentCorp, Agilent, Intel, Penang Institute and SMECorp sharing invaluable topics such as marketing and branding, leveraging websites for greater results and crafting authentic business stories.
She is regularly invited to moderate high-level panel discussions where she combines her interviewing and facilitation expertise to educate and inspire business owners and career professionals.
Beyond this, she trains and facilitates the Big Timer workshops specifically on the segments of business storytelling. (She is a HRDC accredited trainer.)
This is just a placeholder headline, we will replace it once your website copy is finalized.
accent heading
This is just placeholder text. Don’t be alarmed, this is just here to fill up space since your finalized copy isn’t ready yet. Once we have your content finalized, we’ll replace this placeholder text with your real content.
