If you have a website, you need to have a comms strategy in place. A comms strategy simply means a focused way of disseminating information or communication that is important to your customers and prospects. Most small businesses and even NGOs don’t have a communications department or even a communications … Read more
Marketing is about the right ask. It is not about selling anything – it is about ensuring the other person understands that you are giving him something that he wants. The reason I am saying this is that in terms of marketing, many people fall into 2 camps: the first … Read more
Hello everyone! We just completed our Marketing Mojo yesterday at China House Cafe and while it was a smaller group this round, we still had good fun! The food was great as always with lots of thumbs-up for the chocolate banana cake, lemon poppyseed cake and ginger cake besides the … Read more
We concluded our Marketing Mojo #26 yesterday at China House Cafe where Nic spoke about the importance of strategic partnership and collaboration. In fact, if you’re a business owner, knowing how to partner up with other business owners is key. Good partners and collaborators will help you grow your business … Read more
If you want to grow and market your business, you have to start thinking about collaboration with other entrepreneurs. Otherwise, your business will always be stagnant. Collaboration allows you to expand your reach and sometimes, without incurring other costs. It provides you with additional resources and focuses you on … Read more
“Where can I get copywriting jobs as a copywriter? What’s the best platform to list my services without having to pay?” Attract the business to you. But first, you need to do some prep work and build up your reputation and get reviews of your work. Find 3 small businesses … Read more
Do you have an FAQ page in your website? If you have one, take a good look and read through the questions. Does your FAQ make sense or is it just a collection of random questions and answers? Why do you have an FAQ page? Did your web designer suggest … Read more
Marketing Mojo concluded last week and as always, Nic and I look forward to meeting the entrepreneurs who turn up. Granted, many are returnees meaning they’ve bought all 4 tickets for our 4 sessions of Marketing Mojo this year but a number of people who have heard about our marketing … Read more
Recently we’ve been asked by NGOs (that’s non-government organisations) to redesign their websites. NGOs are in a tricky place. They’re not business entities BUT they do a lot of work which benefits the community. But most NGOs I know think and act like NGOs. NGOs have a role in our community. They … Read more
Nic and I have been called many things in our lives but recently, we found out someone out there has been posting on LowYat.net and calling us professional cons! And this person kept copying and pasting the same message into different Low Yat forum topic categories (from web design threads … Read more