Recently, a client shared an unexpected but powerful win — and it perfectly illustrates why your website is more important than ever in an AI-powered world.
She runs an insurance agency and had invested in a professionally designed website with us since 2009. Her website features quality content and a specific interview video that reflects her brand and services as one of the top Penang insurance agencies.
One day, out of the blue, someone contacted her via WhatsApp. This prospect had been using AI to help him search for an insurance agency and AI pulled up her content from her website. Intrigued, he clicked through, browsed her website, and decided to reach out.
She responded within the day.
They met, had a productive conversation and she closed the deal quickly and confidently.
Later, he revealed that he had also reached out to another insurance agency at the same time — but that agency only responded a week later. By then, the deal was done.
This single story teaches us far more than we might expect. Here’s what every business owner, consultant, or service provider can learn:
1. AI Is the New Search Engine — And It Reads Your Website
(And Do You Have One?)
AI isn’t pulling recommendations from thin air. It’s scanning websites, analyzing content and suggesting sources that are credible, relevant and helpful. If your website doesn’t communicate clearly who you are, what you offer, and how you help — AI will pass you by.
This means your website is no longer just a digital brochure — it’s a discoverability tool. It’s how machines and people find you. And if you don’t even have a website? It’s time to get one!
2. Content That’s Clear and Specific Wins
What likely helped my client appear in AI results? Her website’s content which we proudly helped her strategize and develop. It is customer-focused and spoke in clear language about the services she provided and who she helped. We even included a video interview that we did with her to further establish her credibility and expertise. Having videos in your website warms up prospects because they can see who you are.
When AI (or even Google) scans your site, it’s looking for answers. Does your website have them? Or is it vague, outdated or overly technical?
3. A Fast Response Is Still the Best Sales Strategy
AI might get you found. Your website might get you noticed. But you still need to act.
In this story, the client responded promptly — within the day — and secured the meeting. Her competitor responded a week later and lost the deal. It’s a stark reminder: speed matters. People are comparing options. They are more likely to go with the one who responds quickly and professionally.
4. Your Website Builds Trust Before You Even Show Up
The prospect clicked on her website and decided to reach out — without speaking to her first. Why? Because the photos, testimonials and videos on her website made her look trustworthy, approachable and professional.
That’s the power of a strong online presence. Your website is often your first impression. Make it count.
5. People Want to Contact You in Their Preferred Way
This client didn’t receive a cold email or a form submission — she got a WhatsApp message. That tells us something: people want to reach out using tools they’re comfortable with.
Does your website make it easy to contact you? Do you offer more than one way to reach you — email, form, phone, or messaging app? Make it convenient or risk losing the connection.
6. Your Website Works Even When You’re Not
The beauty of a well-built website is that it’s always on. While my client was busy with her day, her website was quietly working — getting picked up by AI, attracting attention and building trust in the background.
That’s not just marketing. That’s leverage.
How Do Your Prospects Discover You?
This isn’t just a feel-good story — it’s a glimpse into the evolving landscape of how we get found in the era of AI, how we build trust and how we win business in a world where AI is part of the customer journey.
So if your website has been sitting quietly with outdated content or a half-hearted layout, now’s the time to take some action. Does it need an overhaul? Does it need a quick facelift? Does it need some serious content?
Because in this story, AI may have opened the door but a great website and a quick response closed the deal.