Background
After decades of working in the corporate world, a seasoned HR consultant decided to step out and start her own consulting practice. While she had the expertise, she quickly realized that building a successful consultancy required more than just skills and experience—it required visibility and credibility.
The Challenge
Like many consultants, she initially believed that social media alone would be enough to market her services. However, while social media is a great tool for creating awareness, it lacks the depth needed to truly showcase expertise and convince prospects of one’s value. She needed a platform that would position her as an authority in HR consulting and provide potential clients with a clear understanding of what she offered.
Her Move: Investing in a Website
Last year, she made a strategic decision to invest in a professional website. Many consultants overlook this crucial step, viewing a website as an unnecessary expense rather than a business asset.
However, a website is much more than just an online presence—it is a 24/7 marketing tool that works even when she isn’t actively networking or posting on social media.
With her website, she now has:
- A professional platform to showcase her services, expertise and client testimonials.
- A space to clearly articulate why she is the best person to help businesses with their HR challenges with smartly written Frequently Asked Questions.
- A credibility boost—prospective clients perceive her as more established when they see a website on her business card and a professional email address.
The Results
Since launching her website, she has become more confident in marketing her consulting.
She is relieved – no longer does she have a difficult time explaining what she does when prospects ask. Now she simply directs them to her website which is well-structured to answer most if not all of her potential clients’ questions.
She is no longer just another consultant in a crowded market—she is a recognized HR expert with a credible online presence.
The Takeaway
For consultants, credibility is everything.
Unlike product-based businesses, consultants often have little to “show” other than their knowledge and experience.
A website serves as a powerful proof point, reinforcing expertise and making it easier for prospects to trust and engage with them.
If you’re a consultant looking to establish your authority and get clients, investing in a website is one of the smartest decisions you can make. If getting a website has been on your to-do list this year, let’s have a conversation about it.