Background
When we first met this translator and language professional, she already had years of experience serving both local and international clients — translation agencies, companies, and institutions.
But while her reputation was solid in the industry, her online presence didn’t reflect the quality and commitment she brought to her work.
She came to Redbox Studio for a strategy consultation, not because she didn’t know her business — but because she wanted her future website to say what she truly stood for.
Challenge
This translator faced several challenges familiar to solo service providers:
- She wanted to avoid “cheap” clients and attract high-quality translation agencies and companies that respected professional work.
- She didn’t want to look like a typical freelancer-for-hire.
- She had strong values but struggled to distill them into website copy and structure.
- She wanted to be seen as a long-term partner — not a one-off gig worker.
As she put it, “I’m not a one-time service provider — I’m a partner to my clients and I want my website to reflect that.”
Strategy Session Highlights
Through our consultation, we helped her:
- Clarify her ideal target markets, both locally (end clients, companies) and internationally (ISO-certified translation agencies from the UK, US, Europe, Japan, and Australia).
- Identify red flags, like markets she prefers to avoid due to poor experiences (e.g., Vietnam, Egypt, Romania).
- Articulate what sets her apart: a rigorous proofreading process, long-term after-sales support, and a deep commitment to professionalism and trust.
- Define her voice: thoughtful, independent, focused, intellectually driven, yet passionate and adventurous.
- Uncover her brand narrative: She isn’t just a translator; she’s a rare breed of service professional who deeply cares about quality, consistency, and the client relationship.
Key Insights from Her Story
What stood out most wasn’t just what this client does, but who she is:
“Most importantly, I have never met anyone as passionate, independent, strong, inspirational, hardworking, daring, honest, and sincere like me.”
She might not shout her achievements from the rooftops — but her actions speak louder than any marketing hype. Her clients stick around because they know she’ll get it right, even if it takes multiple revisions or months of back-and-forth.
Results & Takeaways
By the end of our session, this client had:
- A clear direction for her website content and layout.
- A distinct tone that reflected her quiet strength and no-nonsense approach.
- A list of relevant keywords and actions for her website visitors to take.
- Most importantly, confidence in her brand identity — not just as a service provider, but as a partner in her clients’ success.
This consultation laid the foundation for a website that doesn’t just showcase her skills — it invites the right kind of clients into her world.
This client’s story reminds us: strategy isn’t about fitting into a mould — it’s about uncovering what’s already working and making it visible.
When a professional owns her narrative, the website becomes more than just an online profile. It becomes a mirror of her values, her mission, and her worth.
Need us to give you recommendations and strategy for your business and subsequently, website? Contact us.