Background
After 30 years in the corporate world, a seasoned executive stepped out to start his own coaching and corporate training business. With his extensive experience, including his last-held position as a CEO, he believed that his industry connections would naturally translate into business opportunities. However, he quickly realized that while his experience opened doors, it didn’t necessarily bring in new clients.
The Challenge
Many of his friends and former colleagues respected his expertise, but they weren’t clear on what exactly he offered as an executive coach or which topics he covered in his corporate training sessions. Without clear positioning and visibility, he struggled to convert his network into paying clients.
The Smart Move: Investing in a Website
Recognizing the need for a strong digital presence, he decided to approach us as he needed to build a professional website that would do more than just introduce him—it would strategically position him as a trusted expert.
The website showcased:
- His powerful coaching methodology and the results he helps executives achieve.
- His corporate experience working with CEOs and senior leaders.
- The specific training programs he offers, making it easy for companies to understand how he could help them.
The Results
Since launching his website, he has seen a significant increase in inquiries for both executive coaching and corporate training.
His website has become his primary marketing tool, allowing him to clearly communicate his expertise and attract the right clients. With a strong online presence, he has been able to establish himself as a go-to executive coach without relying solely on word-of-mouth referrals.
The Takeaway
A website is a critical tool for positioning and credibility, especially for former corporate professionals transitioning into consulting or coaching.
By investing in a website that effectively communicated his value, this executive coach transformed his business from one that relied on family and friends to one that generated business globally.
If you want to elevate your coaching or training business, reach out to us for a conversation.