You’re not really in the business you think you are.
That’s what I gleaned from my book browsing last week at Borders, after I drank my Starbucks’ coffee. I’m not a big fan of Starbucks’ coffee because I think our local kopi packs more punch. But sometimes, a little indulgence is all right especially if I’m at Borders for a few hours and feel too thirsty to read. Plus it’s not just the coffee. It’s also the expansive view of the Penang Bridge, of Pulau Jerejak. Of comfy wingchairs you could sink in all day. Of the smell of coffee too.