Our Story

Helping entrepreneurs market smarter since 1998

Work With Smart People For
Better Business Results

Redbox Studio began in 1998 as a web design agency in Penang and now offers marketing workshops, books, games and programmes.
When you work with Redbox Studio, you’re using today’s digital strategies to grow your customers, profit and business for the long-term.

We’ve been developing business websites which are search engine-friendly, persuasive and credible since 1998. Our websites help you do better, smarter marketing.

Our premium websites share these characteristics:

  • High Quality & SEO-Friendly Content: we research, plan and write custom, quality content based on what your target audience wants to see and read (and is search engine-friendly!)
  • Smart Design: we design your website so that your target audience takes the action you want them to take 
  • With Marketing Strategy: we craft marketing right into your website so that your target audience knows you as the undisputed leader and hero of your industry 

We are highly focused in what we do so much so that a long-time client calls us “the Rolls Royce of website design”.

Besides offering website design, we also teach marketing to entrepreneurs who want to learn smarter, better and more interesting ways to reach out to customers.

We share our expertise through master classes and workshops and have even created a business game for entrepreneurs called Big Timer. 

We’ve also written a book that reveals how you too can create your own successful, made-for-marketing website. Buy our book here (paperback & PDF versions available).

Key People

Partnering with smart folks makes your life so much easier!

Nic Sim

CEO & Founder

Nic is a rebel, artist, entrepreneur, geek, chief systems specialist and master designer all rolled into one. He founded Redbox Studio in 1998 after “firing” his boss.

Nic has since developed the Redbox X-Factor, a revolutionary framework which underlies all Redbox Studio’s website design and development.

He also teaches about entrepreneurship and marketing through his One Mountain One Dragon master class as well as through Big Timer, a business game which he invented.

When he is not managing the business, Nic is also the Chairman of Mensa Penang.

Get to know Nic »

Krista Goon


Krista manages the PR & marketing for Redbox Studio. She also oversees the content strategy of clients’ websites besides setting the communications direction for Redbox Studio.

Skilled in copywriting and marketing, she is a regular speaker on topics such as entrepreneurship and heart-centred, authentic marketing.

Krista co-founded WomenBizSENSE, Penang’s most active women entrepreneur organisation. She is currently its adviser after being stepping down as president (a position she has held from 2012 to 2016).

She was also one of the 18 Malaysian women nominated for the Great Women of Our Time Awards in 2008.

Get to know Krista »

Eleanor Lopez

Communications Manager

A keen interest in people and places has taken Eleanor on an interesting career path which included stints in hospitality, teaching, publishing and marketing.

From writing newsletters, researching the latest in digital marketing and e-commerce and creating lead magnets, she welcomes the opportunity to learn new things and share them with Redbox Studio’s friends and clients.

Eleanor has previously written for iNPenang, Penang Monthly and Expatriate Lifestyle magazines.

She finds pleasure in leisurely pursuits with her family that allow her to discover new experiences, food, nature and relaxation.