Let’s Create World Class Businesses
We started in 1998 as a web design agency but we’ve changed our own game over the years.
While we still offer web design, we have transitioned into sharing our knowledge and expertise based on our own Redbox X Factor system. We believe every business owner deserves a world class business.
We started in 1998 as a home-based business but quickly outgrew it. When we began collaborating with Universiti Sains Malaysia (USM), we moved into our current office located inside the USM campus. We love the wraparound windows which give us a fantastic view of the lush greenery that USM is famous for.
Our small and agile team is led by our founder, Nic and our co-founder, Krista.
Much of our research and development work is done in the office though we’ve had our offsite work sessions too (don’t be too surprised if you see us brainstorming in cafes). At times we work from home too.
We believe that work is about results, not how many hours one sits in front of the PC.
Though we started as a web design agency, clients were coming to us for our business expertise and advice because we’re business people at heart. We are excellent at providing clear answers and unique insights for our clients’ businesses.
It’s no surprise that we’ve been building these marketing insights into the websites we developed from day one. Our websites not only look stunning, they perform remarkably well. Websites are marketing tools and our clients are excited with the business results emerging from their marketing tools.
But what if there was a problem within your business? Perhaps your products weren’t as fantastic as they could be. Or your company had poor reputation. In this case, the website might be a great marketing tool but it wouldn’t be able to overcome these troubling issues, would it?
A fabulous website will not be able to cover up for lousy products and poor reputation!
You Deserve A Great Business
We believe that every business owner deserves a world class business. Since we were already providing business guidance and marketing expertise, why not take it one step further? You can get the greatest marketing tool only if you get your business right, right from the start.
That’s why we developed our Redbox X Factor approach, inspired by Wing Chun, a Chinese martial art system. Use this framework of ours to create a world class business you can be proud of.
If you’re playing the game of business, you might as well play at the highest and best level!
When you get to the top, your business is successful, profitable and fun.
We’ll share with you how you can use our Redbox X Factor approach to take your business to the highest level. The ultimate goal is that your business emerges the best of the best where pricing, competition and the fight for customers become irrelevant.
How We Share With You
Learn to use the Redbox X Factor to win the game.
Get started today!
Workshops
Our Redbox X Factor workshops empower you to transform your business totally. If you’ve always worried about competitors, price wars, disgruntled customers and poor marketing, this is the workshop you should attend! Get clued in on what you really need to do in your business to get rid of the competition and run a smarter, more profitable business of the 21st century.
Website/E-commerce Design
To get to the next level of your business, you need our complete all-in-one website and e-commerce system called Dragon Mojo. This is a power-packed marketing system that’s ready to fly you to the next level. If your website never had much response in the past, you’ll be excited with the results you’ll get the moment you get our Dragon Mojo.
Check out our Design »
Consultation
Got a specific marketing issue? Need someone to guide you in figuring out a better solution? Attended our workshops but need more of us? Our Redbox X Factor consultation is the best way to get deeper into solving your most urgent problem. This is a proven system which we use for all our clients.
Online Learning
You’ll love our online learning videos, articles and how-tos where we’ll teach you how to use our Redbox X Factor strategies and ideas for your business. The best thing about online learning is that you learn as much as you want to, when you want to. You can check back any time in case you’ve missed anything.
Key People
A memorable and successful company is always a reflection of its key people, the people whose ideas and inspiration give the company personality and life.
Since 1998, Redbox Studio has been abundantly influenced by the thinking and beliefs of its founder and key people.
Nic Sim
Nic founded Redbox Studio in 1998. With his art and design background, he guides the design team in Redbox Studio. He developed the Redbox X Factor, a revolutionary approach to thinking about marketing and business. While he is still very much a design aficionado at heart, he spends time these days giving workshops and seminars where he provides participants a clearer understanding of what drives great marketing and profitable businesses. Currently, he is the Vice-Chairman of Mensa Penang.
Get to know Nic »
Krista Goon
As co-founder, Krista guides the content strategy of clients’ web design and marketing projects. Working with her team, their mission is to turn boring words and uninspiring facts into descriptive, persuasive stories enabling Redbox Studio clients to get more business, online and offline. When she’s not managing the content team, she directs the marketing and PR efforts for Redbox Studio. Krista also co-founded WomenBizSENSE, among Penang’s most recognized networking groups for women entrepreneurs.
Get to know Krista »
Jensen Chew
As the lead website engineer, Jensen’s keyword is “Kaizen”, a Japanese word which means focusing on continuous improvement. He is deeply involved in the research and improvement of the studio’s website development processes so that the rest of the team can implement the design work for our websites in the most efficient manner possible. A multimedia graduate of Universiti Utara Malaysia, Jensen’s discoveries are enabling the team to get better each day. In his free time, he likes playing football and watching movies.