Blog
Ideas, tips and wisdom to help you in your marketing and business.
How To Freebie Properly
Read this interesting article which says that "describing a bundled item as free decreases the amount consumers are willing to…
Fewer Options Please!
We've known this all along. If you give your customers too many options, they'd be overwhelmed and wouldn't know how…
The Science of Pricing and The Cat
I am reminded of Garfield the orange cartoon cat when I read this piece on pricing. Garfield, as you know,…
Client Gets Into The News
We've written a lot about our client, Jamie and Ryoko Scott, of Crystal Yacht Holidays in Langkawi so we won't…
Beautiful is Good, but Results are even Better
What's the use of a beautiful kitchen if you cannot find the bread knife? That's from IKEA. IKEA strikes me…
How Google Apps Work
If you had seen the video on how Google Search works, and then how Google Ads work, now it's time…
Why We Organise Free Talks
We started our series of free talks in August last year and we've been grateful for the support from friends,…
If You Run A Restaurant…
I was about to get back to work when I realized I had to make dinner reservations as it was…
Durians, Laksa and Nutmeg Juice
Last Sunday, we had a team outing to Balik Pulau for durians. We joined the Penang Mensa group (a rather…