Blog

Ideas, tips and wisdom to help you in your marketing and business. 

Why Talking About Your Product Is A Bad Idea

If you want to market your product, don’t ever talk about your product. Sound counter-productive? It’s actually not. Because all of us have met people who just keep talking about their products and we automatically turn off. We aren’t listening. We’re basically counting the minutes till we can escape the

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How To Craft A Compelling Story For Your Business

  “We’ve been getting so many inquiries that we have a waiting list of 2 months for our customers!” The above comes totally unsolicited from J Life Global, a newly setup KL skincare manufacturer whom we designed a website for. “One customer came all the way from Iran after viewing

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Now Open: Marketing Master Class on 20 Nov

As many of you know, we teach marketing in our Marketing Mojo sessions, held once a quarter at China House Cafe. However, 3 hours isn’t enough and many of you have said so. We can only teach or explain so much within a 3-hour span that includes ample networking (that’s

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What You Don’t Know About Transferring Domain Names

This week’s website Q&A actually comes from 2 people who have problems with their domain names. Most people come to us for help when they don’t know what to do especially if their current hosting or website providers are giving them the runaround. Sometimes we really don’t get it. If

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Cropped shot of man working on his project while typing on laptop computer in his comfortable room

Boutique Hotel Website Re-Design Case Study

As we’re currently working on a boutique hotel website with a hotel booking system, we thought it’ll be fun to reveal what we do when we say we are working on a website design project. The Challenge: Rose, the owner of a boutique hotel in George Town, approached us because

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First Periscope at Marketing Mojo

We did something totally unprecedented this week at Marketing Mojo Meetup at China House Cafe. We tried out our first Periscope! Now for those of you don’t know, Periscope is still very new. It’s a live streaming app that hooks up to Twitter. So if you have a Twitter account

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Final Call for 9 Sept Marketing Mojo

  Nic and I got back from rallying at BERSIH KL and what a hectic 2 days it was. We had heard all sorts of horror stories such as tear gas and water cannons, but it turned out to be a superb solidarity march full of peace-loving Malaysians. The retirees,

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How To Write For Your Website

  As a copywriter for the longest time, I am often amused when most people look at me in horror when I tell them that they can write for their websites. Most people don’t consider themselves writers. They don’t know where to start. They don’t know what to write. Their

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Why We’re Going For Bersih

Nic and I will be in KL this weekend and we are going to do the BERSIH march. Do wish us luck and do pray for us! Do leave a message for us on our Facebook page if you can. We really hope to be back in Penang in one

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Unlocking The Secrets of Excellent Website Content

  Here’s one thing most website designers don’t emphasize: website content. Website content or the lack of content is usually the problem for most websites especially websites for SMEs in Malaysia. It’s not just a lack of content – it’s also poorly written content or content that is dull or uninteresting!

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When You’ve Lost Control of Your Facebook Page

This week’s Q&A with Redbox Studio is interesting. It involves Facebook. (Everything with Facebook can be interesting because they’re always changing their damn algorithm!) We met a business owner, Helen, who runs a boutique hotel in the heart of George Town. She asked us this question: “How do I gain control

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Celebrating Your First Client

We wrote this in 2005 (yes, that long ago). It’s worth re-posting because it’s an oldie but a goodie.    Can you remember your first client? Can you remember when it happened? How it happened? More importantly, how YOU felt about it? For us, every client is important and worth

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