Redboxnic It’s estimated that Internet penetration by 2020 will be 62% or 360 million users in Asia and Asia also has the added advantage of a younger population with a growing disposable income. According to this article, Southeast Asians have some interesting habits when it comes to shopping online: they spend … Read more
When I was in KL a few months ago, I went to visit Maresa Ng, a long-time friend of mine. She is a business coach, author and entrepreneur and we get on rather well as we share the same ideas about entrepreneurship and life. When I told her that we … Read more
UPDATE: Our Early Bird Promo has ended but you can still get the Gold Ticket Promo – 4 tickets for RM300, valid until 28 Dec 2018. After 28 Dec, bundled tickets will not be sold any more and you will need to buy individual tickets for 2019’s Marketing Mojo sessions. … Read more
If you remember, we were trolled on Low Yat which is an online public forum. But that’s business. No matter how kind or considerate one is, there’s bound to be someone out there who is dissatisfied. You can’t please everyone and we learnt the hard way! It was a crisis all … Read more
Marketing Mojo concluded last week and as always, Nic and I look forward to meeting the entrepreneurs who turn up. Granted, many are returnees meaning they’ve bought all 4 tickets for our 4 sessions of Marketing Mojo this year but a number of people who have heard about our marketing … Read more
Last month, I was involved as one of the judges in a business pitching competition at KDU University College. It was an internal business competition but many of the teams needed more polishing in terms of ideas and feasibility. Richard (far left in photo above) who was my fellow judge … Read more
As marketers, we subscribe to a lot of emails and newsletters. One of them is from Facebook IQ. Facebook IQ is for advertisers as it helps to give them insights about Facebook advertising. To us, Facebook IQ is a persuasion channel to continue reminding us all that we need to … Read more
When you first start out in business, you believe everyone is your customer. Everyone who has the capability to buy what you offer is a customer, right? Unfortunately, this fallacy affects a lot of entrepreneurs, even those who have been in business for more than 3 years. As we work … Read more
This week’s website question is interesting. Someone asked: “What happens if you, having had a website for 10 years, suddenly decide to close it all down?” First of all, if you have had a website for 10 years and it is working well for you, there is no reason … Read more
Recently we’ve been asked by NGOs (that’s non-government organisations) to redesign their websites. NGOs are in a tricky place. They’re not business entities BUT they do a lot of work which benefits the community. But most NGOs I know think and act like NGOs. NGOs have a role in our community. They … Read more