Consulting for small to medium-sized organisations is one of the solutions that we offer whenever organisation leaders are stumped or reach a gridlock in their own thinking about technology, websites, marketing and content.
They can be NGOs, SMEs or even solopreneurs (and yes we’ve had experience consulting for all three types of businesses).
This can happen when the organisation has been growing quickly and its team is focused on operations most of the time. The organisation may not pay attention to their own internal issues such as information curation resulting in complaints about their bloated and hard-to-navigate website, information overload in their website, or inability to create the right content processes and flows internally for website management.
They need a fresh pair of eyes and ears and perspectives so that they can move forward instead of wading in their own muddy thinking.
Consulting for us is a completely separate matter from the development of the website. We give our clients the freedom to choose what they want to do after they hear what we think and the recommendations we propose. The client can choose to use our recommendations and pass them along to their internal teams or even external teams to implement. It is completely fine with us.
Our role then is to provide clarity of thinking and this is what we are best at.
Here’s what our client said of the experience that we offered him and his team during the consultation sessions. Three sessions of consultation are best when you have a complex issue to uncover and work through.
The client chooses to remain anonymous but the words are all his own.
“I was the Executive Director of an international advocacy and alliance-building NGO. A critical part of our business was campaigns and communications with a diverse global audience.
I had initiated a programme of change, moving from print-based delivery to an almost exclusively online campaign. I wanted external input into shaping our website, structuring our content structure and plotting workflows.
Our staff came up with a list of local (Malaysia-based) agencies. At the time I felt that physical access to the agency was important, to enable face-to-face meetings, as this was a complex multi-stranded project. We also needed to integrate the campaign aspects of the work with other parts of the website.
We chose Redbox Studio for three reasons:
– the quality of their writing that explained complex issues in accessible ways, without oversimplifying
– their willingness to tailor their services around our needs, rather than expecting us to adapt to theirs
– their understanding of the social sector, which required much more than marketing a product
We incorporated the advice and recommendations by rethinking our processes – from research, expert input, copy production, editing, final content approvals and then layout, proofreading and deployment. This led us to settle on a process that was more familiar to internal stakeholders, over one that was more efficient.
In common with most NGOs, we had concerns about costs despite having a reasonable budget. We did not however have room for error and so needed to be confident in the advice we received.
I greatly appreciated the candour and balance of the advice. I did not feel that we were being sold an idea with the intention of securing a long-term contract. The experience and expertise offered to us were also much in evidence, and certain matters that we had overlooked were identified during the consultation.
I would have no hesitation in recommending Redbox Studio to anyone who values a quality service over a polished sales pitch.”
You may be tasked to lead the website redesign for your company and you have no idea how or where to start. Or you may be a new business owner excited to develop your first website. Or you could also be an executive director of a non-profit organisation and want to understand how to move forward with your digitization needs.
We can help you simplify this complex, gargantuan project into workable segments with our consultation sessions. Contact us if this is your need. Otherwise, sign up to get updates on marketing and business ideas.