Keen to export your products? What does it take to become export-friendly? What should you know before you get into the export business? And why export?
We spoke to Yeoh Seng Hooi, a business consultant who has had years of experience with the export market about all of this and he gave some practical strategies and tips for anyone (even those in the services industry) to get started.
Why would you want to export? For many reasons, says Seng Hooi.
Customer diversification is one, another is to offset seasonal demands for your products. Yet another one could be foreign exchange hedging and looking into economies of scale and going for volume production.
Watch the replay below to get all the export information you need if you wish to embark on an export strategy.
Seng Hooi shared his best tips and practical advice in this session and a lot of other resources too.
He is an experienced business consultant and business coach. With more than 35 years of experience, he runs a boutique consultancy that advises SMEs in financial, strategic and export management and coaches entrepreneurs in Vistage.
He is also the Hon. Secretary-General of Small and Medium Enterprises Association (SAMENTA).
Seng Hooi graduated with a BA in Economics (General Honours) from the University of Chicago and a Masters in Economics Management (MEM) from USM. He has more than 35 years of experience in both the private and public sectors in management with a focus on finance, strategic management, and export marketing.
He also helped to list a company on the Second Board in the mid-1990’s and had served as the Executive Director. He was also the corporate director of a Main Board listed company for 5 years. Two years ago, he was the IPO consultant for a theme park company that was listed on Catalist, Singapore.
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