Clubhouse Strategies For Business Owners w/ Ophelia Domingo (VIDEO)

Episode 35 of our Redbox Studio Show last Saturday was all about the audio-only platform, Clubhouse.

We spoke to Ophelia Domingo, the founder of What’s Up, Sabah and she shared with us how she uses this platform to grow a community online and how business owners can leverage this new audio platform.

She spoke about:
– best practices when you first start out on Clubhouse
– do’s and don’ts of the platform (and why no one should ever call it a safe space)
– how to find the best rooms to listen to
– how to grow your followers quickly
– what’s the first thing you should do at Clubhouse
– how business owners can leverage this platform
– who is NOT suited for this platform and why
– why it is important to “reset the room” or what “back-channel” is

Ophelia is a business owner and an audiologist in Kota Kinabalu, Sabah. She runs Ophelia Hearing Specialist Centre, a hearing care business that conducts hearing assessments for adults and children, conducts counselling and aural rehabilitation, and prescribes hearing aids. She also conducts talks around Sabah about hearing care.

Interestingly, Ophelia has also created What’s Up, Sabah on Clubhouse to provide a platform for fellow Sabahans to use their voices to express their thoughts and speak up.

Started in March this year, What’s Up Sabah now has 1,500 members and What’s Up Sabah is always actively hosting discussions on an almost daily basis! And you don’t have to be a Sabahan either to join and listen to the conversations. The last one I dropped in on was a discussion by a Sabahan radiographer about preparing for an X-ray!

According to Wikipedia, “Clubhouse is a social audio app for iOS and Android where users can communicate in audio chat rooms that accommodate groups of thousands of people. The app gained popularity in the early months of the COVID-19 pandemic and had 600,000 registered users by December 2020. In January 2021, CEO Paul Davison announced that the app’s active weekly user base consisted of approximately 2 million individuals.”

It used to be an invite-only platform but now no longer – you can gain access by getting the app.

Clubhouse, released in March 2020, has changed the game for fans of audio-only discussions. It truly is a pioneer of social audio or drop-in audio, leading many popular platforms to scramble and offer their own audio feature.

In recent months, Twitter has come out with Spaces, Spotify released its Greenroom, Facebook is now offering Live Audio Rooms and Podcasts, Telegram has Voicechats, Discord has Stage Channels, Reddit has RedditTalk and Slack has its Slack Huddles.

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