Last month, I was involved as one of the judges in a business pitching competition at KDU University College. It was an internal business competition but many of the teams needed more polishing in terms of ideas and feasibility. Richard (far left in photo above) who was my fellow judge … Read more
As marketers, we subscribe to a lot of emails and newsletters. One of them is from Facebook IQ. Facebook IQ is for advertisers as it helps to give them insights about Facebook advertising. To us, Facebook IQ is a persuasion channel to continue reminding us all that we need to … Read more
When you first start out in business, you believe everyone is your customer. Everyone who has the capability to buy what you offer is a customer, right? Unfortunately, this fallacy affects a lot of entrepreneurs, even those who have been in business for more than 3 years. As we work … Read more
This week’s website question is interesting. Someone asked: “What happens if you, having had a website for 10 years, suddenly decide to close it all down?” First of all, if you have had a website for 10 years and it is working well for you, there is no reason … Read more