Use these 7 tips to help you create a better business website immediately!
#1: Use an FAQ
Set up an FAQ or Frequently Asked Questions page. (Have you read our other article, your strategy is in your FAQ?)
An FAQ is a great information page for most visitors. The FAQ usually is a list of question-and-answers regarding your service or product and for most potential buyers, reading the FAQ clues them in on some of the common issues and concerns they may have.
If you don’t have an FAQ page, you could be wasting time answering the same question over and over. With an FAQ page, you can save time because you can ask your visitors to check out the FAQ page first. If the question is not in the FAQ, you can get them to email you and you would have more fodder for your FAQ page later. Both ways, you win.
#2: Make Your Website Load Fast
A fast loading website is important not just for your customers and prospects but also for Google. Google takes website load speed seriously. If your website is not loading as fast as it could, you need to do something about it. Usually website speed depends on a number of factors such as the graphic size, the way the website is designed, etc.
What is considered a fast loading speed? Strive to have your website load within 10 seconds or less. Anything longer than that and your website visitors will be sorely put off and wander off!
#3: Make Your Navigation Easy (including Downloads)
Most websites with more than 7 pages need to figure out how to present their pages without confusing or overwhelming their visitors. If you have 7 pages or fewer, you can still have each page listed on your navigation menu on the top of your website. Once you get to more than 7 pages, you will need to organise information better. The problem is, most websites don’t focus on creating more user-friendly navigation for their users. You need to relook your navigation planning if you currently have more than 7 pages.
Another huge usability issue is downloads. How many times have you clicked on a link only to be dismayed by the automatic download of a PDF? Whenever we design websites, we ensure that PDFs are made known to users BEFORE they click. It is highly annoying to have automatic downloads without any prior warning. Not everyone is keen to open a PDF that needs to be downloaded!
#4: Use Your Thank You Page for More
Once your visitor signs up for your newsletter or buys your product, he will be taken to a Thank You page (we assume you have one. If you don’t, you should start getting one done now). Most Thank You pages are simple and to the point but why not use this piece of web real estate for more?
You can be as creative as you wish – just think of the Thank You page as an appetizer for more goodies to come. If you have a newsletter, why not have the sign-up box in the Thank You page? If you have complementary products, you could also add these into the Thank You page so that the visitor will be gently reminded of them. Use the Thank You page well and you will be well rewarded.
#5: Avoid Meaningless Graphics & Music
Graphics help liven up your website but do not overdo it. Excessive display of graphics does nothing but turn your visitors off. Optimize your website graphics – use JPG format whenever possible – to ensure your images are as small as possible without sacrificing the resolution to save on loading time.
Also, avoid all forms of automatic music on your website. It’s so passe and annoying when music plays automatically the moment someone lands on your website.
#6: Use Normal Regular Fonts
While fonts like Verdana, Times New Roman or Arial can seem like boring fonts to use on your website, it pays to stick to them. For one, they’re easy to read. Two, they don’t come up as garbled nonsense (this happens if you used some fantastic stylish font which only you have and your web visitor doesn’t). Stick to the more common fonts. It gets your message across. After all, that’s the whole idea right?
#7: Use Common, Familiar Language
Visitors to your websites come from all walks of life. So make language as easy to understand and as familiar as possible. Don’t try to make things too different or obscure on your website.
Remember, visitors come to your website to find information. So if you want them to start guessing, you could be on the losing end as they might think that’s not relevant to them and leave. And lose the jargon too.
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