When growing any business, networking, and knowing the right people gets you on a much steeper track of success, however in today’s day and age, people seem to be going about it in wrong ways.
When one networks, there seems to be a significant emphasis on the number of business cards collected, versus a more useful comparison of how many great relationships one can build.
1. Networking is doing, word of mouth is being
Once you put a group of entrepreneurs together, networking will happen by default. Sharing of one another’s businesses and exchanging of business cards, WILL happen.
But the question is “How many of those people will help you grow your business, and refer their high-valued recommendations to you and your business?”.
This is Word-of-Mouth Marketing. Generally, people think Networking and Word-of-Mouth Marketing is the same thing. It isn’t.
Your connections will market you because they know you are different from the hundreds or thousands of other providers out there.
And they are willing to stake their connections and reputation for you.
2. Networking is an introduction, word-of-mouth marketing takes work and commitment
That’s why it’s called Net-Work. Not Net-Sit, Net-Play, but Net-Work. We have to work at it, not wait for something to happen.
Many people do not work at their networks, so their networks don’t work for them.
When a net- work begins working for you, you are building an empire based on Word of Mouth. And this takes Work and Commitment.
Building your business by Word of Mouth, takes a giving culture. Connect first, give first.
Many others take networking as what I can get. But if everybody had the kind of mindset, then everyone will be pretty scarce, business will be very extremely competitive, and no relationships would have been built.
Building a trustworthy network through Word-of-Mouth Marketing, where others have great things to say about you and your work, takes a giving and caring culture. Continue to full article here.
Maresa Ng is the CEO of Spark Activators Sdn Bhd. She is also an entrepreneur, author, investor, professional speaker and business growth specialist based in Kuala Lumpur.
Find out more about how she helps her clients grow their businesses at www.maresang.com