You don’t have to be a social media guru to make it work for your business. All it takes is a little time, discipline and consistency to help you increase your brand’s visibility on popular online networks. Here are 99 social media tips for busy entrepreneurs like you.
1. Host contests or giveaways. Use your own products/ services as prizes. Or partner with another business for a wider reach of audience.
2. Look for local organizations with whom your business has a natural affinity for cross promotion.
3. Ask a question. “What do you think?” “What’s your favourite XXX?” “How do you….?” People love sharing their opinions.
4. Put up images of products side by side and ask them to vote for their favourite.
5. Post when your fans are online. Check your Facebook Insights for this data.
6. Schedule posts in advance so you don’t have to remember to post daily. Facebook has a scheduling option or you can use a dashboard like HootSuite.
7. If you are friends with another business on Facebook and your businesses are complementary to each others’, try cross-promoting each other by tagging them in your posts. Or run a contest together!
8. Respond to followers who comment even if it is a simple thumbs-up! People like to be recognised.
9. Encourage your fans to submit their own photos especially if your product is used in the photos. Ramp it up one level by getting them to show you how they use your products in unusual ways.
10. Acknowledge quirky holidays ie: Star Wars Day, Cat Day, Grandparents’ Day etc. and celebrate these days with a one-day promotion.
11. Tap into trending topics or news. Remember the news about the nasi lemak dress worn by our Miss Malaysia? Share news and ask for opinions – “How did you like the dress?”
12. Get them to vote for something your company is thinking of doing but can’t decide on.
13. Use hashtags for trending topics to boost visibility. Make sure you include your brand as a hashtag too and not just common words or phrases.
14. Shoot a Facebook Live video. All you need is a smartphone and a few minutes. It’s unscripted (that’s what makes it so exciting) and it shows you as the real person and real company that you are.
15. Add a call-to-action button on your page (just under your cover photo). This makes it easier for your followers to contact your business.
16. Post ‘new product/service’ announcements to create more excitement.
17. Run a limited time offer or special for new products.
18. Post a product tutorial. Or encourage your followers to post their own.
19. It doesn’t have to be just about your business. You can also post how-to videos related to other things that are fun.
20. Don’t over process your posts. Use a casual, approachable tone.
21. Don’t forget the ‘entertainment’ factor.
22. Use high-quality images such as these from DesignerPics. Images increase engagement with your audience.
23. Take it a step further and have a caption writing contest. When we did this once, our participants were rather creative!
24. Include your social icons/links within the footer of your emails to build an audience.
25. Cross promote ALL your social media platforms.
26. High numbers don’t always mean great success. So don’t worry about the number of likes or reactions.
27. Create your own hashtag days. Ie: #MondayMotivation #ThrowbackTuesday and so on.
28. Have a weekly ‘favourite thing’ post of books, movies, cafes or even online apps.
29. Share your latest blog post. Or alternate with another guest blogger or contributor.
30. Repurpose old blogs or articles by updating information and using new images.
31. Create a weekly or monthly roundup blog of things you’ve done in your business.
32. Share testimonials or positive feedback from your clients.
33. Promote your newsletter if you have one.
34. Promote your other social media platforms such as Twitter or Instagram on Facebook.
35. Share a recommendation. This can be a product, service or app you recently used.
36. Follow other similar businesses to see what they post.
37. Create a product comparison guide especially if you have a range of products or services.
38. Top Ten (or 5 or 20 etc.) lists are also popular with the masses (that’s why we use them quite often!)
39. Create a slide deck of your content/re-purpose your existing PowerPoint presentations and upload this to Slideshare.
40. Memes are very entertaining, shareable and easy to create with sites like Meme Generator.
41. Use software such as Canva for easier and standardized content creation. We’ve been big fans of Canva and it makes such a difference to your promotional materials.
42. Be mindful that most social media users are on mobile devices, so your content has to be compatible.
43. Pay attention to titles – these can hook or lose potential followers.
44. Controversy is tricky. Inject a little without completely polarising your audience.
45. Create a 3-month plan for social media posting. Have a mix of quotable quotes, articles, video links, graphics, etc that you can pull from anytime you’re stuck for inspiration.
46. Don’t overwhelm your audience with incessant updates. A couple of posts spread over the course of a day is sufficient. While some love posting 2-3 posts a day, we post once a day on FB.
47. Host webinars (online seminars).
48. Create a podcast. Podcasts are audio that can be downloaded and listened to offline.
49. Share case studies of clients. Here’s ours, to give you an idea what goes into a case study.
50. Post behind the scenes photos of upcoming projects or products as a buildup to the launch.
51. Have clients/customers tag you in posts of them using your services or products.
52. Humanize your business by sharing an employee profile or story.
53. Interview industry experts to add substance.
54. Share news of recent awards or recognitions received.
55. Create a list of FAQs that are relevant to your business. Here’s an example of our client’s FAQ.
56. Post video of events hosted or attended. Here’s a video of one of our Marketing Mojo Meetup sessions where we did a Facebook Live.
57. Tag (relevant) people in your posts for more reactions.
58. Share company milestones – anniversaries, achievements, business expansions.
59. Share social media milestones such as reaching X number of fans, followers, likes etc.
60. Every now and then share a company statement (ie; we support non-plastic or we support organic) to remind your audience of your values.
61. Encourage your audience to share your content or photos.
62. Comment on/react to other posts and articles to expand your online visibility.
63. Have a giveaway for a limited time to get followers and likes.
64. Highlight a customer/employee/product of the month.
65. Share an attention grabbing statistic to catch your audience attention.
66. Don’t be afraid to reshare content that was popular or well received for new followers.
67. Highlight a common misconception about your business and educate.
68. Encourage your followers to join your mailing list.
69. Remember to thank your audience for their support every once in a while. Most people love a simple thank you!
70. Offer fan/follower only discounts and promotions.
71. Have the same username for all social media platforms so your audience can easily find you.
72. Make the follow buttons on your website prominent.
73. Don’t spam others’ feed with sales messages.
74. Don’t be needy. If the posts are interesting enough people will share and like them without you asking them to.
75. Focus on brand awareness and customer engagement instead of sales. Remember it’s called social media for a reason.
76. Don’t remove negative comments. Use it as an opportunity to engage and educate.
77. Take security measures to prevent your accounts from being hacked.
78. Link posts to other platforms – Put up a blog post and link it to your Twitter page. Post a photo on Instagram and invite people to learn more on Facebook. More importantly, link them back to your headquarters which is your website.
79. Have a scheduled plan but remain flexible. Spontaneous posts can sometimes be included especially if a certain news or topic is hot.
80. Track your business reputation by doing social media searches of your company to see what others are saying about you. Use Google Alerts for tracking. We use this to keep track of what others say about web design, online marketing, digital marketing and more.
81. Host an AMA (Ask Me Anything) Day to open the lines of engagement with your audience. You can use Facebook Live for your AMA.
82. Conduct a Take Over day where you invite someone else – another social media influencer or related brand to manage your account for a day.
83. Create GIFs from your videos. Or get free GIFs.
84. Always “like” replies/comments on your FB page.
85. Add text/subtitles to your video.
86. Create a Facebook Group for select clients/customers as a platform for discussion and sharing.
87. Do not Boost Post on your FB. It is a waste of money. This article why and shows you the difference between boosting a post and advertising on FB.
89. Don’t hardsell. Remove your logo from images and posts as they are already visible on your page.
90. Create Events on your FB page and send invites to your fans.
91. Save time and effort by using the tools such as Hootsuite that make social media management easier.
92. Identify target audiences on the different platforms and customise your posts. Ie: Influencers and bloggers on Twitter, corporate leaders on LinkedIn and youth on YouTube and Instagram.
93. It might be worth your time to explore paid advertising to boost your social media goals.
94. Google Analytics helps keep track of which social media channels are driving the most traffic to your site.
95. Scan user comments and questions for future blog/content topics.
96. Don’t be vulgar, confrontational or obnoxious. If you’re angry, refrain from replying a comment. Wait a day or two and see if you still want to reply the meanies.
97. Feel free to create infographics and graphs for a change of visuals.
98. Create a social media team, even if it’s just one other person to ease the load and step in when you are on leave or unavailable.
99. It’s not about you, it’s about your audience. Observe their tone, language and comments to understand better what they want.
And that’s it!
We hope you found a good number of tips that can be used to up your social media game. Remember the key is to pace yourself, offer variety and most importantly make it FUN!