Organic visibility for websites is a topic everyone loves.
I was asked for my views on this recently for an upcoming interview on a video show.
I thought it’d be good to share my replies (which was part of the recce) before we recorded this show. So for those of you who aren’t sure which way to go (paid or organic SEO), this post on organic visibility will help you understand more.
What is the difference between organic visibility and paid visibility?
Organic visibility is the visibility your website gets without having to advertise.
Paid visibility refers to advertising to get your website seen and found online. These days online can mean more than Google; it also covers Facebook.
Another main difference is that organic visibility is perceived to be more credible.
Have you searched for a service or product on Google?
When you are served with the search results, you are more likely to click on the organic search results! We seem to prefer organic search results over advertised results.
It’s just like how we tend to “skip ads” when we are watching Youtube videos. No one likes ads!
Organic visibility is a more sustainable way of continuously attracting people to your website.
Your website enjoys consistent web traffic and you can outdo your competitors without constantly having to pay for ranking!
Can I just invest in Google Ads to rank on the 1st page without doing anything to properly optimise my website? Will I still get business?
You can but why do it the hard way when you can do it easily and sustainably with a few simple tweaks to your website?
In fact, many business owners don’t know that they can benefit from organic visibility if only they put some work into their websites.
However, Malaysians love advertising and think that advertising is the only way to go (instead of thinking of marketing).
On the other hand, remember our distaste for ads? You may advertise but that doesn’t mean web users will click! And honestly, how many of us have bottomless advertising budgets?
Assuming that my website is well optimised, does this mean I will attract and convert more website visitors into prospects?
By optimised I hope it refers to being visible organically on Google, having a website that’s regularly updated and created for marketing.
(To find out how you can optimise your website more effectively, buy our book. We dedicate a full chapter to SEO (Search Engine Optimisation) strategies and tips in our book.)
Prospects would convert better if they trust what they see on your website.
The question to ask is – would they trust what they see and read on your website?
This is where the more trust elements you have on your website, the higher the possibility of turning someone into a prospect.
For instance, not many people pay attention to good quality photos. If you need to raise the credibility of your website, include photos of you and your team on the website. Many entrepreneurs often shy away from putting their images online which means a lower trust factor!
Is there any other way I can make my website rank higher on Google aside from blogging? I am hopeless at blogging!
Work at your strengths.
Blogging isn’t the only way to get search engines to notice your website. (Although if you can’t blog, hiring someone who can isn’t too bad an option!).
If you like being in front of the camera, create videos.
We have a doctor client who is great at writing up case studies of his patients. That’s his strength so we encourage him to write more for his website.
But we also have another doctor client who can’t write at all. In this case, we ask, are you open to using videos? There must be a modality that fits a client’s inclination.
Do social media platforms like Facebook, Twitter etc. affect or influence the organic visibility of my website?
Your organic visibility is very much helped by your social media profiles!
Have you noticed how when you search for yourself, you find yourself popping up on search results across different platforms?
Being visible online also shows that you’re active and worth linking to! So the more active you are on social media platforms, the more you turn up on search!
Conversely, if people cannot find you when they search, what do they assume of your business?
This post is written by Krista Goon.