Feasting With Your Eyes

We were having dinner at one of the new restaurants at The One (located opposite Mayang Mall) last night when I realized something.

This restaurant is new.

The chairs and tables are new.

Framed photos of their food (in this case, BBQ or roast meats and roast duck and their signature Pipa roast duck) decorated their walls.

Their food was reasonably priced and tasty. You could have rice or noodles with their BBQ specialties.

What was annoying was that their framed photos were pixelated!

The pixelated photos could be due to enlarging digital photos that are small in resolution (usually taken with a lower grade smartphone).

If you were a new customer and didn’t know what to order, you’d look around and see the framed photos of their food. Unfortunately for you, the photos do not look appealing. They were pixelated, their descriptions were unclear.

All of us know we feast with our eyes. First and foremost. That’s why everyone wants to look good. Attractiveness is attractive and catches attention and makes us turn our heads.

And most of all, if you run a restaurant, know that great photography sells products.

But in this case, it was bad photography and it seemed to me that the owner of the restaurant couldn’t care less that his photos were sloppy! Would that also mean his food was sloppy too?

Don’t forget that people “feast” with their eyes first.

If your product photos are unclear, you are sending a message and that message is often negative.

Your unclear photos are sending subsconscious messages out all the time.

If a restaurant owner can spend good money buying quality furniture for his restaurant, why can’t he spend a little more to get a photographer who can take brilliant photos of his food?

Unless of course, he doesn’t care about the visuals of his food.

But if he didn’t care about the visuals of his food, why did he frame up the photos in the first place?

Little things do matter and little things like these can make or break your marketing. (Have you ever seen blurred photos of burgers or fried chicken in any of the big-name fastfood franchises? No? Then you should know why.)

Marketing isn’t just about the big things you do – it is about the small details that you think are not important but reflect on your business.

 

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