In fact, we love going offline.
Because lots of what we know and love about marketing and business strategy really comes from human interaction.
I came across this post about using aromas to tempt and tantalize and engage the senses of your customers.
It’s true because how many times have we felt obligated to buy a food product after we’ve stood around and sampled noodles/cakes/ice cream/energy drinks etc. in the supermarket and got into the idea that hey, the food actually tastes pretty good. We then buy the product.
If you run a cafe, restaurant or supermarket, this article (which includes a video) will give you extra ideas to keep your customers lingering… and buying!