Do you know why half of the emails (OK, maybe more than half – maybe 99%) of emails sent out from charity bodies or NGOs get deleted even before they get forwarded? Reasons People Don’t Read Your Emails It’s because (drum roll people and let’s get the answers): …they’re badly … Read more
Just because we design websites for business does not mean we don’t get beyond our digital world. In fact, we love going offline. Because lots of what we know and love about marketing and business strategy really comes from human interaction. I came across this post about using aromas to … Read more
I’ve always been awed by how fast and furious Korean skincare and cosmetic brands infiltrate our Malaysian shores. It started with the BB Cream craze and I think the “madly in love with all things Korean” have yet to abate. Once in a while, my cousin and I would go … Read more
Last week, I had the opportunity to share about our entrepreneurial journey at Sembang-sembang (which means Casual Conversations) with a group of ladies. Sembang-sembang is a monthly networking session for women entrepreneurs and women wanting to go into business. This event, although held for the first time in Penang, has … Read more
A friend emailed me just this week asking for help. You see, she publishes books and wants to know how she can use her website or any online marketing strategy to help her market the books. Samantha asks (and this is a perennial question) “how does one get ranked well … Read more
If you’re free tomorrow (4 May) 3pm onwards, come join Krista in an event called Sembang Sembang (or “Casual Conversations”). It’s happening at Anjung Budi, USM – a lovely outdoor cafe area under beautiful rain trees which USM is famed for. Krista has been invited as one of the panellists … Read more