If you use Google Analytics to track how your website performs and measures up, you’d be pleased to know that there’s a number of people who are specialists in this area.
The first book I ever read on Google Analytics was written by Avinash Kaushik. It gave really useful pointers about number crunching. I still have the book. It still sits happy among my other books. Still my go-to book when I get confused.
The thing is, Google Analytics is a great tool.
But like all amazing tools, you need to know how to use it. If you don’t, you’re simply looking at numbers. Sometimes numbers don’t really tell the whole story. People have sometimes looked at the numbers so much that they freak out when their visitor numbers fall. I for one am not convinced that number of visitors is the only yardstick for the success of a website.
Anyway, here are 3 really cool blogs which explain in detail what you need to pay attention to, what you need to ask and what’s really happening when you stare at the monthly reports which Google gives you. There’s more to analytics than the numbers!
And if you want to drill down and read more blogs on web analytics, check out the blogroll of each of these 3 blogs. I bet you’ll be up to your eyeballs in learning!