How Can I Use Social Media?

what is social media all about

Many businesses are quickly taking advantage of social media by going onto Facebook and Twitter.

Maybe they’re doing that so they won’t be left behind.

Or look like fuddy-duddies or dinosaurs from the last Jurassic Age.

But there are also lots of people who refuse to go online. They fear everything.

And there are also people who just want you to agree with them that social media is a waste of time.

I say, it depends.

But if you’re not a teenager, why would you want to be on Facebook?

Oh did you hear that Facebook is the MOST accessed website the world over? How did Facebook grow so large when MySpace was just getting by?

Because the age group of the people who use Facebook, I believe. MySpace, to me, is still that kind of place where teens and tweens hang out. It’s not taken very seriously (or then again I could be wrong and if I am, someone please tell me so). Or it could be that the layout of MySpace felt a little less professional.

If it is really about working adults using Facebook, how about social networks like Ryze which existed way back in 2004? Why didn’t it explode exponentially like Facebook? Was it a matter of timing, being there at the right place and at the right time? Or the right apps?

I still am unsure.

But, how can you use social media is the biggest question.

How can you use social media to help you?

Then I say, you have to read this post on the real ROI of social media. Social media is a method of open communication. Which is sometimes scary to lots of people, especially people who want to be in control of what is said and how it’s said. Especially company communication.

(You can read what I wrote about PR companies and also this post which points you to a helpful article on how to market your business on Facebook).

But building relationships with your customers and evangelists take time. Even with social media. You don’t just go and tweet once a week and expect a deluge of business. Just like you don’t expect anything out of a first date.

But that’s the whole point really.

Social media is not that magic button cure-all. It’s still about me, you and communication.

Just as it used to be with smoke signals and Morse code.

So go ahead and find out how social media can help you. (By the way, did you know that blogging is also social media?)

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