It was a good surprise when Alec of Timur Communication decided to pop into our office for a visit yesterday afternoon for a short chat. I had met Alec during a talk session held not too long ago at the USM School of Arts. USM had invited a few media … Read more
Let me start by saying I despise sleazy marketing techniques. I hate it when what you see is not what you get. And I particularly hate it when there is a tiny strip of words which say “Terms & conditions apply”. If there’s term and conditions, why not say it … Read more
Do we market honestly or do we lie and manipulate? Sometimes, I think Seth Godin is right – perhaps all marketers are liars. That’s why most think that an honest business is an oxymoron. I started thinking about this after I got back from a series of talks I attended … Read more
It’s always good to know that my alma mater trumps the other more established university. Yup, USM is granted apex [accelerated programme for excellence] status. What this means is, USM will now be on a fast-track programme to turn it into Malaysia’s first world-class university. It’s a bit like telling … Read more
I didn’t know there were names to the methods I was using all this while but 2 Sundays ago, I tagged along with Nic to an afternoon of sudoku enlightenment organised by the Malaysian Sudoku Society and Mensa Penang. (Nic’s with Mensa Penang as a Committee Member and he had … Read more