It helps that I am optimistic and I have an acute sense of the lurking journalist, remnants from my days of reporting. And these two increasingly help us help our clients stand out in meaningful ways.
When I say finding diamonds, I mean unearthing the good stuff which lurks in our clients’ businesses. But this is stuff even THEY didn’t know they had! They often brush it off as everyday, commonplace and commonsense knowledge.
A perfect example happened to me yesterday when I met a client at her home office.