The Art of the Carrot

Last week was a whirlwind of activities as we rushed to finish some serious documentation for our Redbox Easyweb before we take off for a short trip to Langkawi. I’m glad to report that most of what’s pending has been resolved.

Plus we are well on our way to wrapping up some clients’ website projects. Phew.

The key with (bigger and more complex) website developments is this: make it as short and sweet as possible. I like to think that anywhere between 3 to 4 weeks is long enough (from design to full launch). Of course, in some cases, this is not possible. Especially if we’re dealing with multiple layers of managerial buy-offs, approvals and feedback. That’s why website development for bigger companies tend to drag on and on.

In the midst of work, I’m also revamping our Redbox Studio website but that’s coming along slowly. As the chief designer, I tend to nitpick even more when I design my own company website. Colours, for instance. Font is another. And that’s just the beginning. And of course, the right content.

Aside this, this year is also significant for us here as we are embarking on so many new and exciting projects. That’s what keeps me up at night I think. The excitement of so many new collaborations and partnerships with people whom I trust and know. But that will have to be kept a secret for now, well, at least until we have much confirmed and signed off.

So that’s why I am going to point you to a few interesting bits online.

One echoes the stuff I’ve been ranting about for the longest time. Visuals and graphics are good but great content is always the winner. Oh you can argue till you’re blue in the face but without good content (let’s not even talk about blow-your-socks-off content), your website’s insipid and lame. Here’s more examples (with graphics too) of why bad content never makes the company money. If you’re always focusing on visuals, try balancing it with information. The right information matters to your clients and they really want to know more.

The second one is even better. It’s the findings of what makes a good incentive. People don’t sign up for nothing these days. You have to have a fat enough carrot to make it worth their time. If you are a serious marketer (online or offline, doesn’t matter… business fundamentals are all about human psychology anyway), finding the ideal incentive is the major difference between someone buying your product (that’s cash in your till) or running off in the other direction. Definitely worth a read.

Until I get back from Langkawi, enjoy reading these two links! (Did you notice that both links are all about content? People want to know, learn, read, find out, discover, explore. And it’s all about content.)

To your web success,

Nic

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