I have heard it many times now. Everyone who comes to me (usually prospects) always have this big question they eagerly ask: “I want to be on the first page of Google when people do a search you know. You think you can do that?”
I suppose being on the first page of Google is like striking the lottery. Everyone craves the top spot. Search engine optimisation companies say they can put your website there if you engage their SEO services.
I don’t make promises like that. I cannot. You can be on the first page of Google if you have all the ingredients right.
But then again, people forget that getting to number one spot on Yahoo, MSN or Google is just part of the equation.
The bigger and more pressing question is: when your prospects beat a path to your website (after seeing you as the #1 site on the major search engines), will your website be able to hold their attention and get them to contact you or buy your stuff?
Because (and I say this till I am blue in the face) nothing matters if your website is like absolute crap (pardon me but sometimes, you got to call a spade a spade). Oh, I don’t mean that it’s ugly (ugliness sometimes sells, believe it or not) or it’s not glamorous enough. Lots of things aren’t right – I won’t tell you what. If you look at my previous posts, I’ve been raving about them since I started this blog in 2004.
So being number one, yes, I say, you can be number one. One of my clients is ranked on the first page of Google under the search term sarawak laksa (although this fluctuates too.. so don’t be TOO happy if you get to number one. Other websites can easily unseat you in two seconds).
But that’s not really my aim. My aim is to ensure people who reach Barrett Tan’s sarawak laksa website can find what they want – be it ordering laksa paste or finding out what the heck this laksa is. By the way, you can find out more about different types of laksa at http://en.wikipedia.org/wiki/Laksa (and yes, Barrett’s laksa is also mentioned in Wikipedia).
The best advice I have heard this week is from someone online. He says, don’t worry about SEO. SEO is just the means to an end. What you should worry is, do you have enough enticing content on your website to keep the crowds coming back?
Food for thought, isn’t it?
Have a terrific week ahead!