Let me share with you a secret for a successful website. The copy. Or content. Or text. The words on a website. Many people pay attention to the visuals of a website, how graphics look and what colours to use but I would like to add that the best looking … Read more
Confused by the title of my post today? Don’t be. The Tao of Selling is simple – if you want to sell, be it a product or service, your first aim is NOT to sell. I am sure you have come across pushy sales people. Their aim is to sell … Read more
Whenever I meet prospects, the first thing they remark is that they’ve seen the websites we’ve built for clients and these websites are simple. Straightforward. While most designers might be offended by this remark, I don’t – in fact, I can almost do a cartwheel. I feel glad. The most … Read more