Month: February 2006

If you have a website, you should pay attention to Search Engine Optimisation or what’s commonly known as SEO.

It’s the difference of people finding you and people NOT finding you on the Internet.

If you’d like a primer on what SEO is, you can really find out a lot more (such as who are Google’s founders and etc. ) by going to Wikipedia – it explains what SEO is and what it evolved from.

But if you have no time to do so, Getting Granular gives a good introduction (and a quicker one too!) about what it means to be search engine optimised. To make a long story short, the five forces of SEO are:

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One of the easiest ways I always use to help me find out more information is to ASK.

But most people are shy to open their mouths to ask. Why? Maybe it is the fear of rejection. People don’t like hearing the word “No”. But believe me, if you ask the right way, there isn’t a way you will end up with a firm and ugly “No”.

For myself, asking is a great way to find out what’s ticking in the prospect’s mind. Or what bugs my clients. Or why clients do the things they do, or what level their understanding of a topic or issue is.

Just a couple of days ago, I was called in to meet with an educational institution to propose a website revamp.

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