Based on my years in business (and this year will be my 8th year in business), every business regardless of how big or small, needs a logo. And not just any slipshod logo either.
Like a website, don’t stinge on your logo. That’s the first thing you have to do if you want to be in business. More importantly, hire someone competent to design a logo reflecting your business. When I say competent, that person must know the elements of good logo design.
A logo will then stand for your business. It will be printed on your name card and other business stationery. It will allow you to brand your business easily and shows your customers that you are serious about your business. It projects professionalism.
To find out more, do read Erin Ferree’s article. She notes that it is very important (and I do agree with her!) that small businesses get themselves in order by having a good logo. Here’s her take on why it matters for small businesses to have a logo system in place.