There’s no point in having a beautiful website if there’s only graphics and no text to convey the information. Most websites never pay attention to what’s written on their website because they think that’s not important at all.
If you want web users to browse and stay longer at your website, your text (or better known as website copy or web copy) needs to be able to attract and hold their attention so that you can convince them why they should buy from you or use your services instead of your competitors.
Knowing what to do and what not to do for your web copy goes a long way in ensuring that web users don’t leave your website confused. While it helps to engage the services of a professional copywriter to write your web copy, it doesn’t hurt to implement the 10 tips below to help you ensure your web copy gets read!