Learn and use these 7 psychological triggers to persuade people to buy what you are selling…
Did you know that there are specific psychological triggers
you can use to influence the decisions of peoples and persuade
them to buy what you are selling?
By knowing and using these psychological triggers you will
have an edge on your competitions and make more sales in the process.
Here are 7 psychological triggers you can start using in
your sales letter today!
Psychological trigger #1: BE SPECIFIC
It’s important to be as specific as possible. Why! Because
it makes your information more believable and credible. For
example: Don’t say that you are in your late twenties, say
that you are 28 years old or 29. Be specific! Don’t be vague!
Psychological trigger #2: CURIOSITY
We are all curious! It’s human nature! So, we need to used
this trigger to attract more peoples to see or read what we
have to offer them. For example: “What is the best way to
attract loyal customers?” Are you not curious to find out
what the answer is?
Psychological trigger #3: REASON WHY
Show your prospects, subscribers or customers why they
should listen to you. Why they should buy what you are
offering them. Is it because of your “no questions ask
guarantee” or “your expertise of 20 years on the subject”.
Tell them, they want to know why!
Psychological trigger #4: SCARCITY
It’s kind of funny. We are more driven by the thought of
losing something then by the thought of gaining
something. That’s why deadlines, limited opportunities,
limited production numbers, etc. will work well. For
example: “Buy before 12:00 am today and receive a free
trip to Mexico…only 2 left…Hurry!”
Psychological trigger #5: FEAR
Fear is a powerful trigger. Just look at the news for
example. In the months before Y2K people were buying
food, water, candle lights and lots of other products…
just based on fear! The same thing happens with war…
it’s fear that controls most of our actions.
Psychological trigger #6: ENTHUSIASM
You need to be full of positive energy about what you
are doing or selling to your prospects and clients.
Without this energy you won’t be able to transfer your
message effectively. Your sales letter will look and feel
dull with no power.
Psychological trigger #7: TELLING THE TRUTH
People appreciate honesty. Even though sometimes it can
be painful. If you are honest and sincere, people will
respect you for it. People always find out eventually
about lies. And when they do, all trust will be gone!
Here you have it, the top 7 psychological triggers. Use
them in your next sales copy or e-mails and see how they
influence your sales in a positive way!
Do you have a problem converting your customers to
buyers? Then, Carl Cholette can help you with 27
proven tactics! Just visit
http://www.myinfobiz.net to preview 28 pages of
“Psychological Tactics” for FREE!