Tag Archives: marketing tips

The Magic of Relationships

This was a talk I gave on 25 October when I was invited by MAD Incubator to join their DARE BizStart 2012 roadshow for entrepreneurs and start-ups. The roadshow went to 4 cities in Malaysia – it began in Johor Bahru, went to Kuala Lumpur and came to Penang before going to Kota Kinabalu.
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Do I Look Fat To You?

I know everyone loves The Biggest Loser Asia reality programme on TV.
I like it a lot too, if only to watch the constant relationship issues (OK, arguments!) among the contestants. In every TV show, there’s just someone we love to hate – that’s the main villain. It keeps us all glued to the box.
So I [...]

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Why Do You Need A Website? Honest Answer Please.

I was on the phone with a friend a week ago.
Chris was asking me which printer would I recommend her to buy. (Eh, do I look like a geek? As an aside, just because I’m in the online world does not make me a resource for all things IT.)
After I explained that we hardly use [...]

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Why The Great British Tour Promo Is So Clever

I am a frequent flyer at AirAsia and for good reason too, they’re affordable and fun! They’re the people you want to connect with because maybe we all like a super David and Goliath story. You know, AirAsia’s the David.
Don’t tell me you don’t know who the Goliath is. (OK, if you’re not living [...]

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