This was a talk I gave on 25 October when I was invited by MAD Incubator to join their DARE BizStart 2012 roadshow for entrepreneurs and start-ups. The roadshow went to 4 cities in Malaysia – it began in Johor Bahru, went to Kuala Lumpur and came to Penang before going to Kota Kinabalu.
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Tag Archives: marketing tips
Do I Look Fat To You?
I know everyone loves The Biggest Loser Asia reality programme on TV.
I like it a lot too, if only to watch the constant relationship issues (OK, arguments!) among the contestants. In every TV show, there’s just someone we love to hate – that’s the main villain. It keeps us all glued to the box.
So I [...]
Corporate Blogs You Can Learn From
Here are 15 excellent corporate blogs you can learn from, particularly if you are embarking on your own corporate blog.
Enjoy reading this article!
Why Do You Need A Website? Honest Answer Please.
I was on the phone with a friend a week ago.
Chris was asking me which printer would I recommend her to buy. (Eh, do I look like a geek? As an aside, just because I’m in the online world does not make me a resource for all things IT.)
After I explained that we hardly use [...]
Why The Great British Tour Promo Is So Clever
I am a frequent flyer at AirAsia and for good reason too, they’re affordable and fun! They’re the people you want to connect with because maybe we all like a super David and Goliath story. You know, AirAsia’s the David.
Don’t tell me you don’t know who the Goliath is. (OK, if you’re not living [...]


