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How To Get Website Credibility

Website credibility is a subject close to our hearts. Over the years, we’ve seen how websites with credibility rise to the top while sloppy websites get sunk.

So what is credibility really? How can you get more of it if you don’t have it?

BJ Fogg of Stanford University shares in these slides his findings on what makes web credibility.

According to the Web Credibility Project conducted by Stanford University, “nearly half of all consumers (or 46.1%) in the study assessed the credibility of sites based in part on the appeal of the overall visual design of a site, including layout, typography, font size and color schemes.”

The study concludes that people do judge your website by how it looks. If it doesn’t look credible or it doesn’t look like what they expect it to be, they go elsewhere. You don’t get a second chance. It’s actually not very different from how we judge cars and politicians.

Fogg explains, “Those who can design for credibility have a strategic advantage.”

Your Website Kaizen

How often do you look at your own website?

Once a week? Once a month? Once a year?

We look at our website at least twice a week. We’re not narcisistic; we look at our website so we can continually improve our marketing tool. If you don’t sharpen your own tool, who’s going to do so?

The Japanese have a word for continuous improvement – it is called Kaizen.

It just means you don’t have to overhaul your website all the time. It means you can make small improvements each day or each week and in a year, you would have made 52 tiny adjustments. First, it’s easier and less stressful. Second, it bears results.

So the next time you want to log on to Facebook or your favourite news portal, stop. Take just 10 minutes to visit your own website. Look at it critically.

You can start with these 5 questions:

1. How can we make it easier for our website visitors?

2. How can we make it clearer for our website visitors?

3. What information is outdated and needs replacing?

4. What links are broken and need fixing?

5. What exciting/new things are we doing now that we need to put on our website?

Do you have a question on web design, marketing or copywriting for us? Ask away! We’ll be happy to answer your questions. Who knows, it may even become a blog post here!