Fabulous Marketing Director for Rent

One of my earliest friends from social networking is Sunny whom I met back in 2004! I call her my friend/mentor/soul sista because she really is one of the smartest women I know (and I happen to know lots of smart women but she really takes the cupcake, icing and … Read more

Are You Wasting Money on Your Ad?

How effective is your ad?

Yes, the ad you run in the local newspaper, the ad you put in the local magazine.

Do you even know?

The reason I’m asking is, most people I meet tell me that they run ads in newspapers and don’t see any results. Therefore, their conclusion is: ads don’t work. At least, not for them. Maybe it works for big companies with big advertising budgets.

I’ve been running the same ad in every printed issue of a local magazine.

EVERY ISSUE.

Granted, there are only four issues in a year but that’s not the point.

And I don’t have a big advertising budget either (remember, I run a website design/web hosting/web marketing business from home).

But I believe in spending money effectively and my ad, believe it or not, has generated enough interest and income for me to continue supporting the magazine every issue.

Read moreAre You Wasting Money on Your Ad?