With a fantastic sea view and tucked amidst a quiet stretch of Teluk Bahang, Tropical Spice Garden had all the ingredients for success. They were an award-winning and eco-friendly landscaped garden with widespread media attention. Their main customers were tourists and visitors to Penang but business wasn’t as great as it could be.

When they came to us, they said they owned a website. We took a look at their website and noticed immediately that the website didn’t do Tropical Spice Garden any favour. Photos were tiny. Nowhere was it stated that you could rent Tropical Spice Garden for your wedding or private parties. Besides, no one knew they offered teambuilding events either. Tourists or visitors who might want to visit didn’t know where to get information on the website.

We instantly knew that Tropical Spice Garden was not marketing itself the way they should be. The main attraction, their tropical garden, did not get enough attention. We carefully sifted through hundreds of photographs of the garden and chose those which spotlighted the best of this place.

While visitors are an important daily earner, we recommended that they focused on bigger revenue earners. In this case, it fell into two distinct areas – venue for hire (garden weddings) and corporate teambuilding events.

With this strategy, we worked on creating a proper content architecture. The website now had to cater to different types of visitors with totally different needs. A bride looking to plan her garden wedding would be searching differently compared to a tourist in Penang. We re-focused and simplified its content so that any type of visitor would at one glance know where to go for specific information. Tropical Spice Garden was more than just a botanical tour!

Website content was structured – it had to be easy to find and easy on the eyes, and never bog the visitor with too much information. We advocated the sharing of events and news as part of the content strategy (besides content is much loved by search engines!). This involved setting up a blog so that the Tropical Spice Garden team could share news and exciting events happening at the garden.

Tropical Spice Garden started to see results coming in as soon as they launched their website. They saw an increase of email enquiries from companies interested in their teambuilding packages. Wedding enquiries were also streaming in. On top of that, they received many more walk-in visitors and bus-loads of school children.

Its Managing Director, Katharine Chua was ecstatic. “I am averaging 5 wedding enquiries per week and this is not including the other general enquiries we are receiving – I can safely say we have never experienced this amount of web traffic since our web inception in 2005.”

Katharine continues, “Working with Redbox Studio has really been a breath of fresh air. They have been most professional and efficient in all their services rendered.”

She loved it that we were able to explain the intricacies and mechanisms of the world wide web as no other company had done and were never afraid to share our knowledge at all.

“I like that they are a company with expertise and are really committed to developing business websites that show a REAL difference,” says Katharine.

The website continues to be the main marketing tool for this company. Tropical Spice Garden is so popular that it currently ranks #1 out of the 38 tourist attractions in Penang on TripAdvisor.

See the Tropical Spice Garden website: www.TropicalSpiceGarden.com

Ready to experience these results in your own website? Contact us!