Owners Jamie and Ryoko Scott were on the verge of giving up on their old website when we met them a few years ago.

Candidly they admitted they didn’t get much results from the website which they had set up since the early days of the Internet starting in Malaysia. They didn’t get many website enquiries which was one reason why they paid local travel agents handsome commissions to help them promote and sell their sunset cruises to tourists.

Before we took on the website redesign, we audited their old website followed with a business audit. A website audit and a business audit go hand in hand because a website is a marketing tool. When your marketing tool does not work, you have to check why this tool is failing.

A business audit lets us discover areas to position and market their services. They were not banking fully on their advantages. For instance, Crystal Yacht is the oldest and most reputable yacht company in Langkawi. Far more important was that this company takes its yacht customers seriously. All customers are insured the moment they get on any of their cruises. Crystal Yacht is also a fully licensed cruise company. They could’ve used these key points to differentiate themselves from their competition but they didn’t. As a result, their old website was just another cruise charter website with nothing unique to persuade tourists that they were the people to go to for a great sunset cruise experience.

We conceptualized and developed a totally new design and content strategy for the new website. This new website had one goal: convincing visitors that they should cruise with Crystal Yacht the moment they landed on the Crystal Yacht website. We did this by distilling the best of their business and positioning these key advantages through persuasive and descriptive content. The content addressed doubts and questions of not only of tourists searching for a unique holiday experience but included corporate companies looking to create a totally out-of-this-world teambuilding cruise for their employees.

The website has increased and is still increasing this company’s earnings exponentially.

With design and content working in synergy with the right marketing strategy at their website, Jamie and Ryoko were blown away by the dramatic increase in direct bookings at their website within the first 6 months of the website launch.

Says Jamie, “Over a 6-month period, we noticed a HUGE increase in business through our revamped website. Highly recommended!”

In fact they were so excited at the results that they launched the second phase of their website – adding an e-commerce facility so customers can pay for their cruises immediately at the website!

With daily bookings, orders and enquiries from their website, they are saving money while making money. They no longer need to pay hefty commissions to third party agents as their website is now their main marketing tool. Visitors can find them easily as their website ranks well and is visible on major search engines.

Ryoko was surprised one day when she received a teambuilding cruise booking for 110 people from an American company based in Singapore. This company did not even ask for details – they just wanted to book her yachts immediately! Curious, Ryoko asked if they were referred. They said they found Crystal Yacht online via search engines, saw the website, were absolutely convinced Crystal Yacht could deliver and decided to book the teambuilding event then and there!

“It surprised me that she chose to buy something so expensive and important by checking out our company website over the Internet?! Well, believe it or not, our website certainly worked magic for us!” says Ryoko happily.

See the CrystalYacht website: www.CrystalYacht.com