How Do I Promote My Book Online?

A friend emailed me just this week asking for help. You see, she publishes books and wants to know how she can use her website or any online marketing strategy to help her market the books. Samantha asks (and this is a perennial question) “how does one get ranked well in search engines?” She believes [...]

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Join Us For Penang’s 1st Ever Edition of Sembang-sembang

If you’re free tomorrow (4 May) 3pm onwards, come join Krista in an event called Sembang Sembang (or “Casual Conversations”). It’s happening at Anjung Budi, USM – a lovely outdoor cafe area under beautiful rain trees which USM is famed for. Krista has been invited as one of the panellists to share for this event. [...]

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Website Case Study: How To Sell At Higher Prices & Still Win Customers

In these case studies, we will show you how you can amplify your business and create instant credibility online. In this particular case, this client sells at a higher price and still wins customers. How did we do it? Read on… They Had Some Marketing Challenges When Adventist Vision Centre approached us, they told us [...]

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Website Case Study: How A Reflexology Business Uses Its Website To Get More Business

Starting this month, we will be running a series of case studies to profile our clients. In the process, you’ll be able to learn how we work and why we do the things we do. As we’ve been in the web design and web marketing business for 13 years, we’ve done website redesigns and website [...]

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James, Hong Kong & The Bear

Hong Kong was exciting and this time around, since we knew the districts quite well, we did a lot more leisurely exploring (besides taking in the Online Information Asia Pacific Conference on the 24th March). One of the good things as business people is that we get to pack in both business and leisure activities [...]

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Hey I Can See My Place From Here

Friday was an unbelievably busy day for us. We had a meeting with a client (actually their entire marketing team) for a new website development project over in Prai. For us, developing a new website often means having discussions with the marketing department people because let’s face it, a website is a marketing tool. It [...]

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And You Thought Comics Was For Kids?

I loved reading comics when I was young. Granted, Beano and Dandy were loaned to me by my uncle. It was also through him that I learnt about Archie and Jughead and gang. When I was in school, my best friend supplied me with Asterix comics (which costs a lot back then and still costs [...]

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Suitably Provoked at SAM

One of the things we love to do while travelling is to check out how other people manage and run businesses. Other than that, we love taking in a little bit of art and culture. Nic is an arts-based person despite his years of running Redbox Studio. He graduated with a degree in Fine Art [...]

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Useful Google Analytics Resources

If you use Google Analytics to track how your website performs and measures up, you’d be pleased to know that there’s a number of people who are specialists in this area. The first book I ever read on Google Analytics was written by Avinash Kaushik. It gave really useful pointers about number crunching. I still [...]

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Cutting Out Crap Online

Let me say this clear and loud: I despise websites which copy content from article directories or get cheap writers to write a bunch of low-quality articles and use them so that they can earn money from the advertisement links peppered all over the websites. So that is why I’m quite pleased that Google is [...]

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