About krista

Glad you dropped by! I'm Krista and I love blogging about marketing and copywriting (actually I love writing in all forms). At Redbox Studio, we believe in using websites as marketing tools and here's a secret - it is Content that helps you market effectively. If you want to know how to get, produce or write content, come back often to this blog and I'll share with you all the delicious tips and tricks I've learnt over the years.
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Using Video To Promote Your Business

Content marketing isn’t just words and images. Videos are also considered content. Gone are the days when we’re forced to sit and watch promotional ads. We tune them out most of the time. So content marketing is really something you can and should consider – like we often say, do what you are most comfortable [...]

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How Do I Market Myself?

I always end up having pretty interesting conversations with people whenever I tell them I’m in the web design and web marketing field. Like all my conversations with friends and people I meet at networking events, I find that conversations allow me to find fodder for this blog. I can’t be sitting here and thinking [...]

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When Someone Blogs About Us, You Have To Blog About Them, Right?

When someone blogs about us, we have to return the favour right? Actually I had already blogged about it in my personal blog but Vern was very much a part of Redbox Studio a few years ago so it’s apt that I talk about her here. She interned with us in 2009 and we had [...]

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Your Website Is Your Best Marketing Tool

When you get your website designed correctly, your website is simply your best marketing tool. Here’s what you can expect from an excellently designed and developed website. Double or Triple Your Sales Many of our clients have achieved more than their fair share of sales and serious enquiries with the websites that we’ve designed for [...]

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Simple Is Not Easy

The requests we get most usually go along the lines of “I want you guys to help me design a simple website”. First, let’s make this clear: most things or objects which are seemingly ‘simple’ are really hard to do or design or make. Simple, in many cases, does not mean easy. It may look [...]

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Picking The Best Business Plan

Here’s some interesting news! Nic has been invited to adjudge a business plan competition at the upcoming SGGS International Student Conference 2012. This business conference for students, to be held from 26 to 30 May at the Copthorne Orchid Hotel, Penang, will bring together not only a business plan competition, workshops and a slew of [...]

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Relaunching Our Little Pet Project

We’ve been busy. That is probably an understatement. This year is turning out nicely indeed with so many interesting (did I mention exciting) projects for ourselves and the studio. You know how it is in business. It’s not like salaried employment where you get to switch off once 6pm arrives. The brain won’t stop working [...]

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How To Get Website Credibility

Website credibility is a subject close to our hearts. Over the years, we’ve seen how websites with credibility rise to the top while sloppy websites get sunk. So what is credibility really? How can you get more of it if you don’t have it? BJ Fogg of Stanford University shares in these slides his findings [...]

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What You Need To Know Before You Sell On Etsy

You know this thing about selling stuff online? Lots of people want to get started but very few actually do. Why? Because it’s hard. Because it really takes time and thought. But maybe you’ve wanted to take that leap (everyone seems to be having fun online selling stuff, right?). So where do you start? If [...]

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Doumugong Temple, Macallum Street Ghaut, Penang

Even Deities Need A Website…

Having been in web design and web marketing for 14 years now, we’ve experienced quite a bit of diversity. Our clients range from solo-preneurs (solo entrepreneurs) to factories in the Bayan Lepas Free Trade Zone area. They can even be churches or NGOs sometimes. Once in a while, we get non-business clients. Usually this proves [...]

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