Five Strategies for Backlinks That Could Make Your Website More Successful

This blog post is written by Elle. 

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Backlinks are incoming links from other web pages that add your website to their articles or write-ups. They are vital to improving your websites SEO and organic ranking on search engines.

Websites with backlinks attract search engine bots or crawlers to ‘crawl’ your site effectively making for faster discovery and indexing.

Pages with a lot of credible backlinks tend to rank better on Google as it serves as a verification or recommendation of your page. Credible backlinks are those that are relevant to your context and come from authoritative sites that are already ranking well.

How To Get Backlinks

1. Write quality articles
The easiest way to get people to link back to your page is to give them articles that are interesting, relevant and current. Tutorial type of articles with guides and top tips are more likely to get references and shared widely.

2. Leave good comments
Leave good, relevant comments on other websites, social media platforms, groups or blogs that have similar topics or content. This not only gets you solid backlinks but also helps to draw more traffic and improve online visibility.

3. Give testimonials
Just as leaving comments leave a trail back to your website, giving testimonials for products and services that you use to support your business can also improve your online presence. Most sites would even add your website link to prove authenticity. (Here’s how we do it for our clients.)

4. Get blogger reviews
Look up bloggers who specialise in your niche and send them information about your products or services. Be careful NOT to ask for links or reviews but leave it to them to decide whether to include your product in future articles. They would automatically include a link to your site if they do.

5. Reclaim your link
Have you come across mentions of your site, products or services on a page but without a link back to your website? Feel free to send them a polite email asking for the link to be added. (How do you track mentions of your brand? Use Google Alerts and here’s a great how-to Google Alert article.)

But beware, search engines are clever enough to detect ‘fake’ backlinks from paid services or for having too many of them and your website might end up getting penalised.

What NOT To Do for Backlinks

1. Buying backlinks are in violation of Google guidelines so be sure to stay clear of sites that ask you to pay for their backlinks or your website could be blacklisted from their search engine.

2. Link exchange is another no-no as this reduces credibility and merit of your website.

3. Leaving negative comments or feedbacks on other websites could backfire as it comes across as spamming and creates a bad reputation for your business.


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