Another excellent article I read while browsing the Net.
From “How to market your business using Facebook”, here are some key takeaway points:
1. What’s your goal for creating a Facebook page? (Like websites, like everything else in life that you want to achieve.)
2. Facebook is not about selling. All your BUY messages fly past deaf ears.
3. It’s about interacting with your customers. It means you can pick up ideas for your business too. You get a direct channel for feedback.
4. Talk to them like they’re your friends. Anything less would come across as fake.
5. Facebook allows you to pre-select your demographics and market to them. This is targeted marketing. You don’t market at everyone. You market at people who are your potential customers.
6. Facebook allows you to advertise and the ad is shown to people who fit the demographics you want.
7. Don’t rush. It takes time to build connections.
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