The most useful tool for business today?
A blog!
Blogging is tough but if you want to create better PR for your company/business, you need to use today’s technology to reach out to your customers.
And nothing works better than a blog, according to this article on measuring the business effects of Web2.0.
Blogging helps you educate customers.
Blogging helps you become the expert that customers are looking for.
But just because I say, blogging is great for your business does not mean you can latch onto this without any preparation.
Before you start, ask if this technology that can help your business go (and grow) further!
We helped this client set up a blogging team and trained their bloggers and now they cannot imagine NOT having a blog for company updates, announcements and good news. We’re still helping them as a blog monitor but the team is basically handling their daily blogging with ease once the blog system, blog guidelines and blog objectives are in place.
Beware: Never get a blog set up without understanding WHY you’re setting it up in the first place. Get your guidelines and objectives set up first.
Corporate blogging is not about showing off your cat, it’s about showing off your company.
It doesn’t have to have cheerful/happy/positive news all the time (that would be totally fake) but it has to have the right balance so that you (as a company) is believable.
Once you are believable, people will trust you. Once they trust you, they’ll trust your products and services.
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