E-commerce: Answer These First

It pays to plan for e-commerce BEFORE you jump into it.

E-commerce websites are never cheap; they are costly to build and need time and commitment before you actually get results. It’s not just getting a bunch of your products online and sitting back, waiting for the orders to come rolling in.

It’s never THAT easy.

But do people want to hear that? Nope. They want to hear the ka-ching’s and see cash deposited into their bank accounts. They just don’t want to know the real work which goes on behind the e-commerce website.

The real work comes before you engage anyone/any firm to design your e-commerce website.

It comes from your answers to important questions. Questions which you should answer if you want to grow a successful e-commerce.

If you’re seriously thinking of launching your e-commerce website soon, here are some questions you should answer first. These questions are an excerpt from a whole (long) list of questions we ask our clients during the exploration stage.

What Every Good Ecommerce Provider Should Be Doing

When we meet you, we first investigate what you want to sell. We don’t just set up an ecommerce store for you. That’s not how we work. We work by advising you what can be done. Other providers just set up the store for you and that’s it.

What you want to sell, who you want to sell to, and how you want to sell determine largely the type of e-commerce solutions most suitable for you.

Some want to sell physical products, others prefer to sell downloads/digital products like e-books. Different systems cater to different needs. And yes, cliche as it may sound, everyone’s needs really are unique!

So here are some questions to get you thinking if you intend to set up an e-commerce site. Think about your answers deeply too. It’ll save you a lot of pain, money and heartache if you start with the basics – superb planning!

  • What type of sale will you be conducting at your site?

  • Would you be selling to direct end users or selling to resellers or both?

  • How many products do you plan to sell on your site?

  • What categories will you use?

  • Which payment gateway will you use? Some examples: Paypal, 2CheckOut, Ikobo, Worldpay, etc.

  • What shipping options will you offer? For example, ground, 2nd day, or overnight shipping.

  • What carrier will you use? For example, Fedex, postal service, UPS, or other?

  • What shipping calculation method will you use?

  • What are your shipping areas or zones?

  • What future promotions will you have on your site?

  • What about restrictions? Are you aware of restrictions with regard to sending your products overseas? Think about VAT or applicable taxes.
  • Related e-commerce posts:

    Do your photos entice?
    Payment options for your online store
    What you can do to improve the buying process
    Own your online store now – here’s how

    Redbox Studio specialises in business consultation for ecommerce systems and follow-up web marketing help for business owners. Contact us today for details!

    About admin

    Hi, I'm Nic, the owner and founder of Redbox Studio. I'm also the creator of the Redbox X Factor which shows business owners what they can do to attract more customers and defuse competition. Want to know how to do just that? Follow our blog and we will share lots more not only about web design but also about marketing and of course, Redbox X Factor. If you've liked the articles and ideas in this blog, please share them with your friends. If you have a business or marketing question, feel free to leave your comments too.

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